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Exploring the effectiveness of cigarette warning labels : findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey
Hassan, Louise M.; Shiu, Edward; Thrasher, James F.; … - In: International journal of nonprofit and voluntary sector … 13 (2008) 3, pp. 263-274
Persistent link: https://www.econbiz.de/10003832769
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The influence of branding on adolescent smoking behaviour : exploring the mediating role of image and attitudes
Grant, Ian C.; Hassan, Louise M.; Hastings, Gerard B.; … - In: International journal of nonprofit and voluntary sector … 13 (2008) 3, pp. 275-285
Persistent link: https://www.econbiz.de/10003832775
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"If only the chronically poor could talk" : listening to voices in poverty from Zambia
Muuka, Gerry Nkombo; Choongo, Mutinta Milimo - In: International journal of nonprofit and voluntary sector … 14 (2009) 2, pp. 155-160
Persistent link: https://www.econbiz.de/10003839093
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Alcohol consumption among young consumers : a review and recommendations
Cismaru, Magdalena; Lavack, Anne M.; Markewich, Evan - In: Young consumers : insight and ideas for responsible … 9 (2008) 4, pp. 282-296
Persistent link: https://www.econbiz.de/10003790603
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The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.; Hopkins, Christopher D.; Carlson, Les - In: Journal of current issues and research in advertising : … 30 (2008) 2, pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
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Social marketing : a way of responsibility
Gupta, Juhi - In: Social responsibility of business enterprises, (pp. 353-363). 2009
Persistent link: https://www.econbiz.de/10003810016
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Social responsibility of business and social marketing
Agarwal, Shruti - In: Social responsibility of business enterprises, (pp. 364-373). 2009
Persistent link: https://www.econbiz.de/10003810018
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Social marketing : a pathway to consumption reduction?
Peattie, Kenneth J.; Peattie, Sue - In: Journal of business research : JBR 62 (2009) 2, pp. 260-268
Persistent link: https://www.econbiz.de/10003810570
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Managing anti-consumption in an excessive drinking culture
Piacentini, Maria; Banister, Emma N. - In: Journal of business research : JBR 62 (2009) 2, pp. 279-288
Persistent link: https://www.econbiz.de/10003810572
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New ways to make people save : a social marketing approach
Lusardi, Annamaria; Keller, Punam Anand; Keller, Adam M. - 2009
Persistent link: https://www.econbiz.de/10003812074