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How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users : an analysis of individual-level clickstream data

Kim, Su Jung; Lee, Mi Hyun; Hong, Juwon; Park, Sungho - In: International journal of advertising : the review of … 42 (2023) 4, pp. 713-739

Persistent link: https://www.econbiz.de/10014296406

Platform responses to entry in a local market with mobile providers

Zhou, Yongyi; Zhang, Yulin; Goh, Mark - In: European journal of operational research : EJOR 309 (2023) 1, pp. 236-251

Persistent link: https://www.econbiz.de/10014290471

Integrierte Kommunikation in mehrstufigen Märkten : Theoretische und empirische Analyse am Beispiel der Schweizer Mobilfunkbranche

Lasotta, Kristina (contributor) - 2007

Die Mehrstufigkeit von Märkten als Herausforderung für die Integrierte Kommunikation -- Theoretische und konzeptionelle Grundlagen der Entstehung sowie des Abbaus von Defiziten der Integrierten Kommunikation in mehrstufigen Märkten -- Empirische Identifikation des spezifischen...

Persistent link: https://www.econbiz.de/10014014484

Variety effects in mobile advertising

Rafieian, Omid; Yoganarasimhan, Hema - In: Journal of marketing research 59 (2022) 4, pp. 718-738

Persistent link: https://www.econbiz.de/10013389198

Parents' literacy on mobile advertising aimed at children : a cross-cultural approach

Robayo-Pinzon, Oscar; Rojas-Berrio, Sandra; … - In: Young consumers : insight and ideas for responsible … 23 (2022) 2, pp. 255-281

Persistent link: https://www.econbiz.de/10013367880

Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis

Wang, Guoqiang; Tan, Garry Wei-Han; Yuan, Yunpeng; Ooi, … - In: Technological forecasting & social change : an … 175 (2022), pp. 1-15

Persistent link: https://www.econbiz.de/10013332738

Carefulness matters : consumer responses to short message service advertising

Tseng, Fan-Chen; Teng, Ching-I - In: International journal of electronic commerce : IJEC 20 (2015/2016) 4, pp. 525-550

Persistent link: https://www.econbiz.de/10011550943

A pilot study of some aspects of the perceived usability of mobile advertising among students

Rožman, Maja; Oreški, Dijana; Tominc, Polona - In: Naše gospodarstvo : NG 68 (2022) 3, pp. 50-60

results regarding various aspects of mobile advertising perceptions for young people. The objective of this pilot study is … towards mobile advertising and further on the perceived usefulness of mobile advertising among young people. Results show that … of factors affecting the positive perception of the usefulness of mobile advertising among students and for designers of …

Persistent link: https://www.econbiz.de/10013470622

Customer's attitude towards mobile advertising in Bangladesh

Huq, Sheikh Majedul; Alam, S. M. Shahedul; Nekmahmud, Md.; … - In: International journal of business and economics … 4 (2015) 6, pp. 281-292

Persistent link: https://www.econbiz.de/10011506181

The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence

Le, Hoang T. P. M.; Yoo, Weonsang; Park, Jungkun - In: International journal of advertising : the review of … 43 (2024) 5, pp. 798-823

Persistent link: https://www.econbiz.de/10014551072