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Advertising
Norris, James S. - 1980 - 2. ed
Persistent link: https://www.econbiz.de/10000048782
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Advertising
Wright, John Sherman; Winter, Willis L.; Zeigler, … - 1982 - 5. ed
Persistent link: https://www.econbiz.de/10000077534
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The relationship structure comparison of internet advertising effects on different product involvement clusters
Wu, Shwu-Ing - In: Journal of international marketing and marketing research 33 (2008) 2, pp. 87-111
Persistent link: https://www.econbiz.de/10003731953
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Advertising repetition and placement issues in on-line environments
Yaveroglu, Idil; Donthu, Naveen - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 31-43
Persistent link: https://www.econbiz.de/10003732314
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Die Kunst des Webtrackings : [Webtracking à la carte, Web Analytics vom Feinsten]
Möller, Udo; Kröhn, Michael - 2009 - 1. Aufl., Dt. Originalausg.
Persistent link: https://www.econbiz.de/10003752828
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Special issue: New media: mobile advertising and marketing
Taylor, Charles Raymond (contributor) - 2008
Persistent link: https://www.econbiz.de/10003757301
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Gearing up for mobile advertising : a cross-cultural examination of key factors that drive mobile messages home to consumers
Choi, Yung Kyun; Hwang, Jang-sun; McMillan, Sally J. - In: Psychology & marketing 25 (2008) 8, pp. 756-768
Persistent link: https://www.econbiz.de/10003757436
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Cost of conciseness in sponsored search auctions
Abrams, Zoë; Ghosh, Arpita; Vee, Erik - In: Internet and network economics : third international …, (pp. 326-334). 2007
Persistent link: https://www.econbiz.de/10003648893
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Personalized ad delivery when ads fatigue : an approximation algorithm
Abrams, Zoë; Vee, Erik - In: Internet and network economics : third international …, (pp. 535-540). 2007
Persistent link: https://www.econbiz.de/10003649706
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Pay-per-action model for online advertising
Mahdian, Mohammad; Tomak, Kerem - In: Internet and network economics : third international …, (pp. 549-557). 2007
Persistent link: https://www.econbiz.de/10003649710