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Pelsmacker, Patrick de
69
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61
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56
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47
Septianto, Felix
47
Bauer, Hans H.
44
Esch, Franz-Rudolf
42
Winden, Frans A. A. M. van
41
Dens, Nathalie
39
Eisend, Martin
36
Bagozzi, Richard P.
35
Huber, Frank
34
Wilbur, Kenneth C.
34
Tucker, Catherine
33
Goldfarb, Avi
32
Loureiro, Sandra Maria Correia
32
Dwivedi, Yogesh Kumar
31
Diehl, Sandra
30
Skiera, Bernd
29
Taylor, Charles Raymond
29
Hopfensitz, Astrid
28
Reijmersdal, Eva A. van
28
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27
Han, Heesup
27
Mattila, Anna S.
27
Yoon, Sukki
27
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26
Law, Chun Hung Roberts
26
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26
Pauwels, Koen
26
Terlutter, Ralf
26
Bosman, Ronald
25
Chaffey, Dave
25
Fritz, Wolfgang
25
Härtel, Charmine E. J.
25
Ghose, Anindya
24
Huy, Quy
24
Phau, Ian
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24
Stephen, Andrew T.
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Books on Demand GmbH <Norderstedt>
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Deutscher Dialogmarketing Verband
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Springer-Verlag GmbH
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7
Nomos Verlagsgesellschaft
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Journal of business research : JBR
687
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378
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331
International journal of hospitality management
280
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255
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253
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246
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243
Psychology & marketing
232
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224
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219
Tourism management : research, policies, practice
184
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157
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157
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149
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133
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
133
Journal of business ethics : JOBE
130
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127
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
120
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Springer eBook Collection
117
The journal of product & brand management
117
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
112
Marketing letters : a journal of research in marketing
111
Management science : journal of the Institute for Operations Research and the Management Sciences
109
Journal of consumer research : JCR ; an interdisciplinary bimonthly
108
Journal of travel and tourism marketing
108
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
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Cogent business & management
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98
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97
Technological forecasting & social change : an international journal
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95
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90
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ECONIS (ZBW)
28,384
USB Cologne (EcoSocSci)
445
RePEc
235
Other ZBW resources
203
EconStor
130
BASE
33
OLC EcoSci
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101
Advertising
Norris, James S.
-
1980
-
2. ed
Persistent link: https://www.econbiz.de/10000048782
Saved in:
102
Advertising
Wright, John Sherman
;
Winter, Willis L.
;
Zeigler, …
-
1982
-
5. ed
Persistent link: https://www.econbiz.de/10000077534
Saved in:
103
The relationship structure comparison of internet advertising effects on different product involvement clusters
Wu, Shwu-Ing
- In:
Journal of international marketing and marketing research
33
(
2008
)
2
,
pp. 87-111
Persistent link: https://www.econbiz.de/10003731953
Saved in:
104
Advertising repetition and placement issues in on-line environments
Yaveroglu, Idil
;
Donthu, Naveen
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 31-43
Persistent link: https://www.econbiz.de/10003732314
Saved in:
105
Die Kunst des Webtrackings : [Webtracking à la carte, Web Analytics vom Feinsten]
Möller, Udo
;
Kröhn, Michael
-
2009
-
1. Aufl., Dt. Originalausg.
Persistent link: https://www.econbiz.de/10003752828
Saved in:
106
Special issue: New media: mobile advertising and marketing
Taylor, Charles Raymond
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003757301
Saved in:
107
Gearing up for mobile advertising : a cross-cultural examination of key factors that drive mobile messages home to consumers
Choi, Yung Kyun
;
Hwang, Jang-sun
;
McMillan, Sally J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 756-768
Persistent link: https://www.econbiz.de/10003757436
Saved in:
108
Cost of conciseness in sponsored search auctions
Abrams, Zoë
;
Ghosh, Arpita
;
Vee, Erik
- In:
Internet and network economics : third international …
,
(pp. 326-334)
.
2007
Persistent link: https://www.econbiz.de/10003648893
Saved in:
109
Personalized ad delivery when ads fatigue : an approximation algorithm
Abrams, Zoë
;
Vee, Erik
- In:
Internet and network economics : third international …
,
(pp. 535-540)
.
2007
Persistent link: https://www.econbiz.de/10003649706
Saved in:
110
Pay-per-action model for online advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
Internet and network economics : third international …
,
(pp. 549-557)
.
2007
Persistent link: https://www.econbiz.de/10003649710
Saved in:
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