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Net Neutrality and internet fragmentation : the role of online advertising

D'Annunzio, Anna; Russo, Antonio - In: International journal of industrial organization 43 (2015), pp. 30-47

Persistent link: https://www.econbiz.de/10011488653

Effectiveness of advertising formats in television

Martin-Santana, Josefa D.; Reinares-Lara, Eva; … - In: International journal of internet marketing and … 9 (2015) 2, pp. 85-102

Persistent link: https://www.econbiz.de/10011497548

Experimental designs and estimation for online display advertising attribution in marketplaces

Barajas, Joel; Akella, Ram; Holtan, Marius; Flores, Aaron - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 465-483

Persistent link: https://www.econbiz.de/10011498979

Mobile advertising : a review of the literature

Billore, Aditya; Sadh, Ashish - In: The marketing review 15 (2015) 2, pp. 161-183

Persistent link: https://www.econbiz.de/10011504713

An audience of one : behaviorally targeted ads as implied social labels

Summers, Christopher A.; Smith, Robert W.; Walker … - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 156-178

Persistent link: https://www.econbiz.de/10011521971

Effect of message interactivity on product attitudes and purchase intentions

Ott, Holly K.; Vafeiadis, Michail; Kumble, Sushma; … - In: Journal of promotion management : JPM 22 (2016) 1, pp. 89-106

Persistent link: https://www.econbiz.de/10011522049

Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge

Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467

Persistent link: https://www.econbiz.de/10011522157

Advertising spillovers : evidence from online field-experiments and implications for returns on advertising

Sahni, Navdeep S. - 2015

I analyze the impact of online ads on the advertiser's competitors, using data from randomized field experiments on a restaurant-search website. I find significant positive causal effects of ads on the chances of sales for non-advertised restaurants. The spillover benefits are concentrated on...

Persistent link: https://www.econbiz.de/10011523155

Credibility of a peer endorser and advertising effectiveness

Munnukka, Juha; Uusitalo, Outi; Toivonen, Hanna - In: The journal of consumer marketing 33 (2016) 3, pp. 182-192

Persistent link: https://www.econbiz.de/10011523182

Is animation effective for advertising offensive products? : insights from an internet advertising experiment

Rakrachakarn, Pakakorn; Moschis, George P. - In: International journal of electronic marketing and … 6 (2015) 4, pp. 259-276

Persistent link: https://www.econbiz.de/10011523788