maintain brand equity. This book gives marketing and sales professionals the information they need to produce maximum value … from each marketing dollar. Anyone in the financial industry can benefit from this book, from senior corporate management … marketing plans. Researching your plan. Quantitative market research. Qualitative research. The elements of the plan. The SWOT …

approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The … Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best … practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM …