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Management decision : MD
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Asia Pacific journal of marketing and logistics
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Strategy & leadership : a publication of Strategic Leadership Forum
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51
Strategic
brand
management
Elliott, Richard
;
Percy, Larry
;
Pervan, Simon
-
2011
-
2nd. ed.
Persistent link: https://www.econbiz.de/10008909684
Saved in:
52
Elements of strategic
brand
management
Miller, Adan
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009681696
Saved in:
53
Brand
strategy
Ellwood, Iain
- In:
Brands and branding
,
(pp. 73-95)
.
2009
Persistent link: https://www.econbiz.de/10003829789
Saved in:
54
Brand
experience
Smith, Shaun
- In:
Brands and branding
,
(pp. 96-111)
.
2009
Persistent link: https://www.econbiz.de/10003829791
Saved in:
55
Competence branding : a strategic differentiation approach for business organizations
Otubanjo, Olutayo
;
Amujo, Olusanmi C.
;
Alleyne, Lloydon B.
- In:
Journal of euromarketing
24
(
2015
)
2/3
,
pp. 149-169
Persistent link: https://www.econbiz.de/10011408866
Saved in:
56
Strategic
brand
management process
Keller, Kevin L.
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 83-101)
.
2005
Persistent link: https://www.econbiz.de/10003100329
Saved in:
57
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
Ahlert, Dieter
(
ed.
)
-
2005
-
2. Aufl.
Persistent link: https://www.econbiz.de/10003109022
Saved in:
58
Brand
experience
Smith, Shaun
- In:
Brands and branding
,
(pp. 97-111)
.
2004
Persistent link: https://www.econbiz.de/10002754939
Saved in:
59
Strategic
brand
management
Elliott, Richard
;
Percy, Larry
-
2006
Persistent link: https://www.econbiz.de/10003362191
Saved in:
60
The
brand
gym : a practical workout for boosting
brand
and business
Taylor, David
-
2003
Persistent link: https://www.econbiz.de/10001685696
Saved in:
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