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Strategic brand management
Elliott, Richard; Percy, Larry; Pervan, Simon - 2011 - 2nd. ed.
Persistent link: https://www.econbiz.de/10008909684
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Elements of strategic brand management
Miller, Adan (contributor) - 2012
Persistent link: https://www.econbiz.de/10009681696
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Brand strategy
Ellwood, Iain - In: Brands and branding, (pp. 73-95). 2009
Persistent link: https://www.econbiz.de/10003829789
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Brand experience
Smith, Shaun - In: Brands and branding, (pp. 96-111). 2009
Persistent link: https://www.econbiz.de/10003829791
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Competence branding : a strategic differentiation approach for business organizations
Otubanjo, Olutayo; Amujo, Olusanmi C.; Alleyne, Lloydon B. - In: Journal of euromarketing 24 (2015) 2/3, pp. 149-169
Persistent link: https://www.econbiz.de/10011408866
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Strategic brand management process
Keller, Kevin L. - In: Moderne Markenführung : Grundlagen, innovative …, (pp. 83-101). 2005
Persistent link: https://www.econbiz.de/10003100329
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
Ahlert, Dieter (ed.) - 2005 - 2. Aufl.
Persistent link: https://www.econbiz.de/10003109022
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Brand experience
Smith, Shaun - In: Brands and branding, (pp. 97-111). 2004
Persistent link: https://www.econbiz.de/10002754939
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Strategic brand management
Elliott, Richard; Percy, Larry - 2006
Persistent link: https://www.econbiz.de/10003362191
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The brand gym : a practical workout for boosting brand and business
Taylor, David - 2003
Persistent link: https://www.econbiz.de/10001685696