Narrow search
Showing 11 - 20 of 102,425
Cover Image
Monopoly versioning of information goods when consumers have group tastes
Wei, Xueqi; Nault, Barrie R. - In: Production and operations management : an international … 23 (2014) 6, pp. 1067-1081
Persistent link: https://www.econbiz.de/10010382545
Cover Image
Understanding what really motivates attendance : a music festival segmentation study
Tkaczynski, Aaron; Rundle-Thiele, Sharyn - In: Journal of travel and tourism marketing 30 (2013) 5/6, pp. 610-623
Persistent link: https://www.econbiz.de/10010199529
Cover Image
Consumer flexibility, data quality and targeted pricing
Sapi, Geza; Suleymanova, Irina - 2013
We investigate how firms' incentives to acquire customer data for targeted offers depend on its quality. A two-dimensional Hotelling model is proposed where consumers are heterogeneous both with respect to their locations and transportation cost parameters (flexibility). Firms have perfect data...
Persistent link: https://www.econbiz.de/10010204781
Cover Image
Exploring supermarket loyalty card analysis to identify who buys fairtrade
Yamoah, Fred Amofa; Fearne, Andrew P.; Duffy, Rachel - In: The international review of retail, distribution and … 24 (2014) 3, pp. 328-346
Persistent link: https://www.econbiz.de/10010366988
Cover Image
Word-of-mouth segments : online, offline, visual or verbal?
Ring, Amata; Tkaczynski, Aaron; Dolnicar, Sara - In: Journal of travel research : a quarterly publication of … 55 (2016) 4, pp. 481-492
Persistent link: https://www.econbiz.de/10011458626
Cover Image
Bank selection process and market segmentation : evidence from Indian exporting SMEs
Kaur, Manpreet - In: Vision : the journal of business perspective 19 (2015) 2, pp. 79-88
Persistent link: https://www.econbiz.de/10011487803
Cover Image
Segmenting markets along multiple dimensions of luxury value : the case of India
Srivastava, R. K.; Bhanot, Sandeep; Srinivasan, R. - In: Journal of promotion management : JPM 22 (2016) 1, pp. 175-193
Persistent link: https://www.econbiz.de/10011522080
Cover Image
Segmenting green consumers in the United States : implications for green marketing
Park, Jin Seong; Lee, Jinhee - In: Journal of promotion management : JPM 20 (2014) 5, pp. 571-589
Persistent link: https://www.econbiz.de/10010467267
Cover Image
Development of a multi-scale model for customer perceived value of electric vehicles
Miao, Rui; Xu, Fasheng; Zhang, Kai; Jiang, Zhibin - In: International journal of production research 52 (2014) 16, pp. 4820-4834
Persistent link: https://www.econbiz.de/10010401784
Cover Image
No claim? : your gain: design of residual value extended warranties under risk aversion and strategic claim behavior
Gallego, Guillermo; Wang, Ruxian; Hu, Ming; Ward, Julie; … - In: Manufacturing & service operations management : M & SOM 17 (2015) 1, pp. 87-100
Persistent link: https://www.econbiz.de/10010497600