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Marketingstrategien für Parteien : gibt es e. Technologie d. legalen Machterwerbs?
Oellerking, Christian - 1988
Persistent link: https://www.econbiz.de/10000752827
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Political marketing : An approach to campaign strategy
Mauser, Gary A. - 1983
Persistent link: https://www.econbiz.de/10000073736
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Politische Kommunikation : politisches Marketing
Lies, Jan - In: Public Relations : ein Handbuch, (pp. 394-398). 2008
Persistent link: https://www.econbiz.de/10003767299
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Targeting young voters in a political campaign : empirical insights into an interactive digital marketing campaign in the 2007 Finnish general election
Leppäniemi, Matti; Karjaluoto, Heikki; Lehto, Heikki; … - In: Journal of nonprofit & public sector marketing 22 (2010) 1, pp. 14-37
Persistent link: https://www.econbiz.de/10003974153
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An investigation into the relationship between political activity levels and political market orientation
Ormrod, Robert P.; Henneberg, Stephan - In: European journal of marketing : EJM 44 (2010) 3/4, pp. 382-400
Persistent link: https://www.econbiz.de/10008650073
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Explications of political market orientation and political brand orientation using the resource-based view of the political party
O'Cass, Aron; Voola, Ranjit - In: Journal of marketing management : MM 27 (2011) 5/6, pp. 627-645
Persistent link: https://www.econbiz.de/10009159892
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Political market orientation : an introduction
Ormrod, Robert P. - 2011
Persistent link: https://www.econbiz.de/10009228951
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The involvement process through social media in 2010 UK election : is it a real Facebook based participation?
Artusi, Marco; Maurizzi, Andrea - In: International journal of technology marketing : IJTMkt 6 (2011/12) 4, pp. 305-315
Persistent link: https://www.econbiz.de/10009546064
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Strategie marketingowe na wybranych rynkach : aspekty teoretyczne i praktyczne zastosowania w organizacjach non profit
Śliwińska, Krystyna (contributor) - 2009
Persistent link: https://www.econbiz.de/10009247824