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Exploring embeddedness, centrality, and social influence on backer behavior : the role of backer networks in crowdfunding

Chung, Yuho; Li, Yiwei; Jia, Jianmin - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 925-946

Persistent link: https://www.econbiz.de/10012614775

Online review solicitations reduce extremity bias in online review distributions and increase their representativeness

Karaman, Hülya - In: Management science : journal of the Institute for … 67 (2021) 7, pp. 4420-4445

Persistent link: https://www.econbiz.de/10012624571

Would you like to shop via mobile app technology? : the technology acceptance model, social factors and purchase intention

Vahdat, Arash; Alizadeh, Ali; Quach, Sara; Hamelin, Nicolas - In: Australasian marketing journal : AMJ ; official journal … 29 (2021) 2, pp. 187-197

Persistent link: https://www.econbiz.de/10012668427

Dissonance minimization and conversation in social networks

Anufriev, Mikhail; Borissov, Kirill; Pakhnin, Mikhail - 2021

We study a model of social learning in networks where the dynamics of beliefs are driven by conversations of dissonance-minimizing agents. Given their current beliefs, agents make statements, tune them to the statements of their associates, and then revise their beliefs. We characterize the...

Persistent link: https://www.econbiz.de/10012669809

Social advertising effectiveness across products : a large-scale field experiment

Huang, Shan; Aral, Sinan; Hu, Yu Jeffrey; Brynjolfsson, Erik - In: Marketing science 39 (2020) 6, pp. 1142-1165

Persistent link: https://www.econbiz.de/10012405755

Do social media platforms develop consumer panic buying during the fear of Covid-19 pandemic

Naeem, Muhammad - In: Journal of retailing and consumer services 58 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012430617

When I feel invaded, I will avoid it : the effect of advertising invasiveness on consumers’ avoidance of social media advertising

Niu, Xingchen; Wang, Xuequn; Liu, Zilong - In: Journal of retailing and consumer services 58 (2021), pp. 1-9

Persistent link: https://www.econbiz.de/10012431592

Social networks and social media : understanding and managing influence vulnerability in a connected society

Bruning, Patrick F.; Alge, Bradley J.; Lin, Hsin-Chen - In: Business horizons 63 (2020) 6, pp. 749-761

Persistent link: https://www.econbiz.de/10012388351

Traveling with companions : the social customer journey

Hamilton, Ryan; Ferraro, Rosellina; Haws, Kelly L.; … - In: Journal of marketing 85 (2021) 1, pp. 68-92

Persistent link: https://www.econbiz.de/10012391424

Cross-decision social effects in product adoption and defection decisions

Landsman, Vardit; Nitzan, Irit - In: International journal of research in marketing : IJRM ; … 37 (2020) 2, pp. 213-235

Persistent link: https://www.econbiz.de/10012288661

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