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Marketing to the social web : how digital customer communities build your business

Weber, Larry - 2009 - 2. ed.

Persistent link: https://www.econbiz.de/10003777510

Die neuen Marketing- und PR-Regeln im Web 2.0 : wie Sie im Social-Web News Releases, Blogs, Podcasting und virales Marketing nutzen, um Ihre Kunden zu erreichen ; [alle Möglichkeit...

Scott, David Meerman - 2009 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003796747

The social media marketing book

Zarrella, Dan - 2010 - 1. ed.

Describes various social networking sites, blogs, and forums and offers strategies on effective marketing tactics …

Persistent link: https://www.econbiz.de/10003879411

Social media metrics : how to measure and optimize your marketing investment

Sterne, Jim - 2010

media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why … social media marketing efforts …

Persistent link: https://www.econbiz.de/10003929583

Advertising 2.0 : social media marketing in a Web 2.0 world

Tuten, Tracy L. - 2008 - 1. publ.

Persistent link: https://www.econbiz.de/10003685381

The social media sales revolution : the new rules for finding customers, building relationships, and closing more sales through online networking

Chase, Landy; Knebl, Kevin - 2011 - 1st ed.

Persistent link: https://www.econbiz.de/10009261275

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

Scott, David Meerman - 2011 - 3. ed.

"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious … the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of … introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional …

Persistent link: https://www.econbiz.de/10009313307

Die 11 Irrtümer über Social-Media : was Sie über Marketing und Reputationsmanagement in sozialen Netzwerken wissen sollten

Wolber, Hendrik - 2012 - 1. Aufl.

Persistent link: https://www.econbiz.de/10009427268

Social Media : corporate blogs; social workplace; community marketing; Social-Media-Lernumgebung; kollaboratives Schreiben; Arbeitsplatz der Zukunft/ Diana Ingenhoff (Hrsg.)...

Ingenhoff, Diana (ed.) - 2012

Persistent link: https://www.econbiz.de/10009657763

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman - 2013 - 4. ed.; completely rev. and updated

Persistent link: https://www.econbiz.de/10009789114