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Salmen, Sonja; Kläger, Steffen - In: Twitter-Marketing : wer mitmacht, gewinnt!, (pp. 43-80). 2010

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Kulturmarketing 2.0

Janner, Karin - In: Kultur 2.0 : neue Web-Strategien für das …, (pp. 119-137). 2010

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Web 2.0 : neue Perspektiven für Marketing und Medien

Hass, Berthold H. (ed.); Walsh, Gianfranco (contributor); … - 2008

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Das Social Media Marketing-Buch

Zarrella, Dan - 2010

kollaborativen Plattformen des Internets mit Kunden oder Partnern in Kontakt zu treten. Autor Dan Zarella, hauptberuflich Marketing … empfohlenen T. Weinberg: "Social-Media-Marketing" (BA 7/10), das zusätzlich mehr Vertriebs- und Marketing-Know-how vermittelt. (2 …

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The facebook era : tapping online social networks to market, sell, and innovate

Shih, Clara - 2011 - 2nd ed

across your organization -- Sales in the facebook era -- Customer service in the facebook era -- Marketing in the facebook …

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The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedin, Twitter, Facebook, email, and more

Bodnar, Kipp; Cohen, Jeffrey L. - 2012

"Advance your B2B marketing plans with proven social media strategiesLearn social media's specific application to B2B … companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help … incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B …