In der 5. Auflage jetzt auch: Influencer Marketing, Content Marketing, Storytelling, Chatbots und mehr Wie Sie Ihre … Schwenke. Sie fragen sich, was beim Influencer-Marketing zu beachten ist oder wie Sie auf Instagram starten? Sie suchen …

In the marketing mix, promotion is mentioned as using the communication channels available to present and market the … product or service at hand. In recent years, social media has risen as an influential marketing communication channel in … Clubhouse for marketing crowdfunding campaigns in line with insights about the user group of Clubhouse as well as development …

1. Marketing Communications and Brand Development in A Changing World – Introduction, Issues and Perspectives -- 2 …. SMEs Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging … Economy -- 3. Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the …

Exploring influencers and influencer marketing -- chapter 1 The rise of influencers and influencer marketing -- Learning … -- Influencer marketing: What makes it work? -- The power of electronic word of mouth -- Influencers, branded content, and purchase …