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Marketing in Online-Communities : virtuelle Welten und soziale Netzwerke
Brudler, Benjamin - 2010
Persistent link: https://www.econbiz.de/10009130023
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Information dissemination and interactions in higher education social media posts
Lund, Brady; Wang, Ting - In: Journal of promotion management : innovations in … 27 (2021) 4, pp. 547-561
Persistent link: https://www.econbiz.de/10012497684
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Social media marketing : theories & applications
Dahl, Stephan - 2021 - 3E
Persistent link: https://www.econbiz.de/10012388413
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Marketing mit Instagram
Nufer, Gerd; Lenzen, Caroline Verena - 2017
Zunahme des mobilen Konsums von Content finden gerade soziale Netzwerke wie Instagram bei der Planung der Marketing … 2017) erfreut sich das Unternehmensprofil des Lebensmitteleinzelhändlers aus Texas großer Beliebtheit. Marketing mit …
Persistent link: https://www.econbiz.de/10011616125
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Fake news or true lies? : reflections about problematic contents in marketing
Di Domenico, Giandomenico; Visentin, Marco - In: International journal of market research 62 (2020) 4, pp. 409-417
Persistent link: https://www.econbiz.de/10012308932
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Navigating the new era of influencer marketing : how to be successful on Instagram, TikTok, & co.
Haenlein, Michael; Anadol, Ertan; Farnsworth, Tyler; … - In: California management review 63 (2020) 1, pp. 5-25
Persistent link: https://www.econbiz.de/10012309214
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Consumers' impulse buying behavior on instagram : examining the influence of flow experiences and hedonic browsing on impulse buying
Shahpasandi, Forough; Zarei, Azim; Nikabadi, Mohsen Shafiei - In: Journal of internet commerce 19 (2020) 4, pp. 437-465
Persistent link: https://www.econbiz.de/10012312285
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Determinants of foreign direct investment : a panel data analysis for sub-Saharan African countries
Boğa, Semra - In: Emerging Markets Journal : EMAJ 9 (2019) 1, pp. 80-87
Persistent link: https://www.econbiz.de/10012266275
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The impact of perception related social media marketing applications on consumers’ brand loyalty and purchase intention
Ceyhan, Ayben - In: Emerging Markets Journal : EMAJ 9 (2019) 1, pp. 88-100
Persistent link: https://www.econbiz.de/10012266280
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Der Hashtag als interdisziplinäres Phänomen in Marketing und Kommunikation : Sprache, Kultur, Betriebswirtschaft und Recht
Bauer, Matthias Johannes (ed.); Goetz, Miriam Hasna (ed.) - 2021
Persistent link: https://www.econbiz.de/10012300530