The purpose of this paper was to begin understanding leadership within a major sporting event. A case study of the 2005 Fédération Internationale de Natation (FINA) World Aquatics Championships was built by means of interviews and archival material, using a multi-stakeholder perspective....

This paper examines the emerging trend of host countries using legislation to protect the Olympic brand and control ambush marketing. More specifically, it will discuss Canada's Olympic and Paralympic Marks Act in depth. Issues related to framing ambush marketing as a legal issue as opposed to a...