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Does hosting the Olympic Games matter? : Canada and Olympic Games images before and after the 2010 Olympic Games

Armenakyan, Anahit; Heslop, Louise A.; Nadeau, John; … - In: International journal of sport management and marketing … 12 (2012) 1/2, pp. 111-140

Persistent link: https://www.econbiz.de/10009707197

"Tell me who's your host and I'll tell you who you are" : Olympic Games image before and after the 2008 and 2010 Olympic Games

Armenakyan, Anahit; Heslop, Louise A.; Nadeau, John; … - In: International journal of sport management and marketing … 14 (2014) 1/4, pp. 71-95

Persistent link: https://www.econbiz.de/10010399912

Do fans want their team to be competitive in the sport-term (the next game) or the long-term (the full season), and does the answer affect management decisions?

O'Reilly, Norm; Nadeau, John; Kaplan, Alan - In: European Sport management quarterly : ESMQ 11 (2011) 1, pp. 73-86

Persistent link: https://www.econbiz.de/10008937433

Olympic Games host and bid city marketing : exploring issue management in the relationships among event stakeholder groups

Xing, Xiaoyan; Church, Anthony G.; O'Reilly, Norm; … - In: International journal of sports marketing & sponsorship 9 (2007/08) 4, pp. 321-335

Persistent link: https://www.econbiz.de/10003761161

Season ticket holder segmentation in professional sports : an application of the sports relationship marketing model

Finch, David J.; Abeza, Gashaw; O'Reilly, Norm; Nadeau, John - In: International journal of sports marketing & sponsorship 23 (2022) 1, pp. 110-131

Persistent link: https://www.econbiz.de/10012797844

Mega-event and country co-branding : image shifts, transfers and reputational impacts

Heslop, Louise A.; Nadeau, John; O'Reilly, Norm; … - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 7-33

Persistent link: https://www.econbiz.de/10009741997

Extending the reach and impact of management research : a question of legitimacy

Finch, David J.; Nadeau, John; Foster, Bill; O'Reilly, Norm - In: Journal of industry - university collaboration : JIUC 1 (2019) 2, pp. 58-78

Purpose The issues associated with the production and dissemination of management research have been widely debated amongst administrators, scholars and policymakers for decades. However, few studies to date have examined this issue at the level of the individual scholar. The purpose of this...

Persistent link: https://www.econbiz.de/10012257689

It's all about my team : mega-sport events and consumer attitudes in a time series approach

Armenakyan, Anahit; O'Reilly, Norm; Heslop, Louise A.; … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 597-614

Persistent link: https://www.econbiz.de/10011645885

The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents

Nadeau, John; O'Reilly, Norm; Cakmak, Erdinc; Heslop, … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 656-671

Persistent link: https://www.econbiz.de/10011645892

A survey of undergraduate marketing programs : an empirical analysis of knowledge areas and metaskills

Finch, David J.; Nadeau, John; O'Reilly, Norm - In: Journal of education for business 93 (2018) 2, pp. 23-32

Persistent link: https://www.econbiz.de/10011920184