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Celebrity athletes and athletic clothing design: branding female tennis players

O'Reilly, Norm; Braedley, L. Anne - In: International journal of sport management and marketing … 3 (2008) 1/2, pp. 119-139

Persistent link: https://www.econbiz.de/10003653593

Special issue: The management of marketing of ice hockey

O'Reilly, Norm (contributor) - 2009

Persistent link: https://www.econbiz.de/10003816774

Psychological contracts and independent sales contractors : an examination of the predictors of contractor-level outcomes

Finch, David J.; Hillenbrand, Carola; O'Reilly, Norm; … - In: Journal of marketing management : MM 31 (2015) 17/18, pp. 1924-1964

Persistent link: https://www.econbiz.de/10011406214

Standing on the shoulders of giants : an examination of the interdisciplinary foundation of relationship marketing

Finch, David J.; O'Reilly, Norm; Hillenbrand, Carola; … - In: Journal of relationship marketing : innovations & … 14 (2015) 3, pp. 171-196

Persistent link: https://www.econbiz.de/10011383848

Executive interview : an interview with Greg Beadles, CFO, Atlanta Falcons

Beadles, Greg; O'Reilly, Norm - In: International journal of sport finance 3 (2008) 2, pp. 79-83

Persistent link: https://www.econbiz.de/10003724693

So you want to work in sports? : an exploratory study of sport business employability

Finch, David J.; O'Reilly, Norm; Legg, David; Levallet, … - In: Sport, Business and Management : an international … 12 (2022) 2, pp. 117-134

Persistent link: https://www.econbiz.de/10013274327

Sport sponsorship insights

O'Reilly, Norm; Abeza, Gashaw; Harrison, Mark - 2022

Persistent link: https://www.econbiz.de/10013176396

Exploring the involvement of athletes in influencing a host country's image via social media : the case of the Rio 2016 Olympic Games

Berdnikov, Maksim; O'Reilly, Norm; Abeza, Gashaw - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 209-225

Persistent link: https://www.econbiz.de/10012697140

Implications and impacts of eSports on business and society : emerging research and opportunities

Finch, David J.; O'Reilly, Norm; Abeza, Gashaw; Clark, Brad - 2020

The global gaming market, due to numerous technological advancements in social media networking and live-streaming video, has exploded in recent years. However, this newly acquired popularity has left many industry professionals pondering a difficult enigma: How does this affect the professional...

Persistent link: https://www.econbiz.de/10012394561

A social capital view of an Olympic and Paralympic Games bid exploration process

Finch, David J.; Legg, David; O'Reilly, Norm; Wright, Stefan - In: European Sport management quarterly : ESMQ 21 (2021) 2, pp. 302-321

Persistent link: https://www.econbiz.de/10012497341