O'Reilly, Norm; Berger, Ida E.; Hernandez, Tony; … - In: Sport, Business and Management: An International Journal 2 (2012) 1, pp. 69-81
Purpose – The purpose of this paper is to focus on the potential role and use of online social media to influence sport participation in youth aged 12 to 17 years by responding to two specific research questions: what is the nature of the online “marketplace” among youth?; and what is the...