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How interest shapes word-of-mo...
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1
Impact of viral marketing on brand loyalty in the FMCG sector
Mukherjee, Soumya
;
Das, Mrinal Kanti
;
Sahi, Anu
;
Saha, Dipak
- In:
International journal of business competition and …
8
(
2023
)
4
,
pp. 240-261
Persistent link: https://www.econbiz.de/10015064271
Saved in:
2
The impact of viral marketing on corporate brand reputation
Lekhanya, Lawrence Mpele
- In:
International business and economics research journal
13
(
2014
)
2
,
pp. 213-229
Persistent link: https://www.econbiz.de/10010362836
Saved in:
3
Profanity in viral tourism marketing : a conceptual model of destination image reinforcement
Fjelldal, Ida Kristine
;
Kralj, Anna
;
Moyle, Brent
- In:
Journal of vacation marketing
28
(
2022
)
1
,
pp. 52-63
Persistent link: https://www.econbiz.de/10012872443
Saved in:
4
Analyzing the effect of perceived risk and information diagnosticity on word-of-mouth and viral marketing
Nedumkallel, Jose Pius
;
Babu, Deepak
;
Francis, Michelle
- In:
International journal of e-business research : an …
16
(
2020
)
4
,
pp. 65-81
Persistent link: https://www.econbiz.de/10012421892
Saved in:
5
Electronic word-of-mouth impacts on consumer behavior : exploratory and experimental studies
Sandes, Fabio Shimabukuro
;
Urdan, André Torres
- In:
Journal of international consumer marketing
25
(
2013
)
3
,
pp. 181-197
Persistent link: https://www.econbiz.de/10009761423
Saved in:
6
What can influence the consumers' online word-of-mouth? : an online gaming perspective
Liao, Shu-hsien
;
Chung, Yu-chun
;
Chang, Wen-jung
- In:
International journal of services technology and management
19
(
2013
)
4/5/6
,
pp. 278-293
Persistent link: https://www.econbiz.de/10009791681
Saved in:
7
Developing a model to analyse the effects of brand costructs on word-of-mouth and purchase intention for Halal brands
Pool, Javad Khazaei
;
Najafabadi, Amir Hossein Jafari
- In:
Journal for global business advancement : JGBA
8
(
2015
)
3
,
pp. 342-353
Persistent link: https://www.econbiz.de/10011536427
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8
City branding : investigating a brand advocacy model for distinct segments
Sahin, Safak
;
Baloglu, Seyhmus
- In:
Journal of hospitality marketing & management
23
(
2014
)
3/4
,
pp. 239-265
Persistent link: https://www.econbiz.de/10010396192
Saved in:
9
The impact of Facebook presence on brand image
Coelho, Joana
;
Nobre, Helena
;
Becker, Kip
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 320-332
Persistent link: https://www.econbiz.de/10010490485
Saved in:
10
The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee
;
Seduram, Linda
;
Tan Sin Kwang
; …
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
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