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B2b inter-organisational digitalisation strategies : towards an interaction-based approach

Rask, Morten; Ivang, Reimer; Hinson, Robert - In: Direct marketing : an international journal 3 (2009) 4, pp. 244-261

Persistent link: https://www.econbiz.de/10003935933

Stuck in the conflicted middle : a role-theoretic perspective on B2B e-marketplaces

Koch, Hope; Schultze, Ulrike - In: Management information systems : mis quarterly 35 (2011) 1, pp. 123-146

Persistent link: https://www.econbiz.de/10008905433

B2B electronic marketplace in supply chain management : analyzing recent research activities

Pflügler, Christoph; Turowski, Klaus - In: Sustainable e-business management : 16th Americas …, (pp. 127-144). 2010

Persistent link: https://www.econbiz.de/10003997686

B2B web sites : advertising or relationship development?

Usunier, Jean-Claude; Ivens, Björn Sven; Roulin, Nicolas - 2008

Persistent link: https://www.econbiz.de/10008799158

Strategic decisions on electronic business-to-business markets

Sülzle, Kai - 2007

The subject of this study is the theoretical analysis of strategic decisions of firms interacting on electronic business-to-business markets. The methodological approach is threefold. The chapter on technology adoption provides a model to analyze the firms' timing decision to innovate and adopt...