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Exploring service quality dimensions in B2b e-marketplaces
Soledad, Janita, M.; Javier, Miranda, F. - In: Journal of electronic commerce research : JECR 14 (2013) 4, pp. 363-386
Persistent link: https://www.econbiz.de/10010232541
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The @critical role of corporate brand equity in B2B marketing : an example and analysis
Ryan, Jason; Silvanto, Sari - In: The marketing review 13 (2013) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10010247027
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Optimal dynamic policies for integrated production and marketing planning in business-to-business marketplaces
Chen, Liang-tu - In: International journal of production economics 153 (2014), pp. 46-53
Persistent link: https://www.econbiz.de/10010385267
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Effects of web site characteristics on customer loyalty in B2B e-commerce : evidence from Taiwan
Hsu, Li-chun; Wang, Kai-yu; Chih, Wen-hai - In: The service industries journal 33 (2013) 11, pp. 1026-1050
Persistent link: https://www.econbiz.de/10010126458
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Sales and operations planning : using the internet and internet-based tools to further supply chain intergration
Stone, Merlin David; Woodcock, Neil David - In: Journal of research in interactive marketing : … 8 (2014) 1, pp. 18-36
Persistent link: https://www.econbiz.de/10010336910
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Utilization of relationship-oriented social media in the selling process : a comparison of consumer (B2C) and industrial (B2B) salespeople
Moore, Jesse N.; Hopkins, Christopher D.; Raymond, Mary Anne - In: Journal of internet commerce 12 (2013) 1/4, pp. 48-75
Persistent link: https://www.econbiz.de/10010248490
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E-marketing services and e-marketing performance : the roles of innovation, knowledge complexity and environmental turbulence in influencing the relationship
Chong, Woon Kian; Bian, Dong; Zhang, Nan - In: Journal of marketing management : MM 32 (2016) 1/2, pp. 149-178
Persistent link: https://www.econbiz.de/10011438602
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Theory and practice of value co-creation in B2B systems
Kohtamäki, Marko; Rajala, Risto - In: Industrial marketing management : the international … 56 (2016), pp. 4-13
Persistent link: https://www.econbiz.de/10011531217
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The customer as enabler of value (co)-creation in the solution business
Petri, Jan; Jacob, Frank - In: Industrial marketing management : the international … 56 (2016), pp. 63-72
Persistent link: https://www.econbiz.de/10011531230
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The effect of relation specific information technology on collaborative coordination in business-to-business relationships
Hannås, Gøril; Buvik, Arnt; Andersen, Otto - In: International journal of procurement management 8 (2015) 4, pp. 416-440
Persistent link: https://www.econbiz.de/10011547384