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The future of luxury : challenges and opportunities
Kapferer, Jean-Noël - In: The journal of brand management : an international journal 21 (2014) 9, pp. 716-726
Persistent link: https://www.econbiz.de/10010514132
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All that is users might not be gold : how labeling products as user designed backfires in the context of luxury fashion brands
Fuchs, Christoph; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing 77 (2013) 5, pp. 75-91
Persistent link: https://www.econbiz.de/10009793057
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The dress I wear says more than a thousand words : conspicuous choice of garment among Estonian elite
Golubeva, Jelena; Koris, Riina; Kerem, Katri - In: Journal of management and change 36/37 (2017/2018) 1/2, pp. 78-98
Persistent link: https://www.econbiz.de/10012305723
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Customization in luxury brands: can valentino get personal?
Moreau, C. Page; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing research 57 (2020) 5, pp. 937-947
Persistent link: https://www.econbiz.de/10012271990
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Intimacy of the Russian upper middle class with luxury fashion
Peshkova, Anna; Urkmez, Taylan; Wagner, Ralf - In: Journal of global scholars of marketing science : … 26 (2016) 2, pp. 152-173
Persistent link: https://www.econbiz.de/10011572123
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Forms of inconspicuous consumption : what drives inconspicuous luxury consumption in China?
Wu, Zhiyan; Luo, Jifeng; Schroeder, Jonathan E.; … - In: Marketing theory 17 (2017) 4, pp. 491-516
Persistent link: https://www.econbiz.de/10011825049
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Footwear with feeling : a cultural approach to product development
Dixon, Skye-Maree; Shankar, Avi - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 536-537
Persistent link: https://www.econbiz.de/10011934555
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Factors affecting sustainable luxury purchase behavior : a conceptual framework
Jain, Sheetal - In: Journal of international consumer marketing 31 (2019) 2, pp. 130-146
Persistent link: https://www.econbiz.de/10012200711
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21st century luxury fashion retailers' marketing strategies for customer satisfaction : UK perspective
Ryding, Daniella; Vignali, Gianpaolo; Caratù, Myriam; … - In: International journal of business and globalisation : IJBG 16 (2016) 1, pp. 79-103
Persistent link: https://www.econbiz.de/10011616638
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Please tell me how sustainable you are, and I'll tell you how much I value you! : the impact of young consumers' motivations on luxury fashion
Brandão, Amélia Maria Pinto da Cunha; Magalhães, … - In: Cogent business & management 10 (2023) 3, pp. 1-49
fashion, showing that sustainability and intrinsic experiential value are the antecedents that most predict young consumers …
Persistent link: https://www.econbiz.de/10014505234