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Business-to-business marketing...
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Business-to-business marketing
3,537
B-to-B-Marketing
3,479
Lieferantenmanagement
1,580
Supplier relationship management
1,580
Relationship marketing
787
Beziehungsmarketing
778
Business-to-Business-Marketing
623
Marketingmanagement
465
Marketing management
450
Electronic Commerce
446
E-commerce
382
Deutschland
358
Germany
349
Theory
335
Theorie
333
Verkauf
287
Selling
278
Brand management
274
Markenführung
273
Salespeople
266
Verkaufspersonal
266
Marketing
247
Consumer behaviour
211
Konsumentenverhalten
211
Business network
194
Unternehmensnetzwerk
194
Social Web
187
Social web
187
B2B
175
Online-Marketing
172
Customer satisfaction
168
Value creation
168
Betriebliche Wertschöpfung
166
Kundenzufriedenheit
165
Internet marketing
162
Bundling strategy
160
Leistungsbündel
160
Customer value
150
Innovation
149
Kundenwert
149
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1,346
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330
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1,409
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8
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9
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8
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5
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Kleinaltenkamp, Michael
55
Backhaus, Klaus
35
Homburg, Christian
24
Svensson, Göran
23
Johnston, Wesley J.
22
Naudé, Peter
21
Henneberg, Stephan
19
Baumgarth, Carsten
18
Geiger, Ingmar
18
Lindgreen, Adam
18
Jacob, Frank
17
Kowalkowski, Christian
17
Voeth, Markus
17
Brennan, Ross
16
Sharma, Arun
16
Grewal, Rajdeep
15
Hinterhuber, Andreas
15
Lilien, Gary L.
15
Ulaga, Wolfgang
15
Keränen, Joona
14
Schmitz, Christian
14
Hofmaier, Richard
13
Pepels, Werner
13
Plinke, Wulff
13
Weiber, Rolf
13
Cova, Bernard
12
Di Benedetto, C. Anthony
12
Kumar, V.
12
Pförtsch, Waldemar A.
12
Sridhar, Shrihari
12
Terho, Harri
12
Agnihotri, Raj
11
Ahearne, Michael
11
Ellis, Nick
11
Ivens, Björn Sven
11
Rangarajan, Deva
11
Binckebanck, Lars
10
Corsaro, Daniela
10
Ehret, Michael
10
Høgevold, Nils M.
10
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Springer Fachmedien Wiesbaden
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Verlag Dr. Kovač
9
Springer Gabler <Firma>
7
De Gruyter Oldenbourg
4
European Association for Industrial Marketing Research
4
American Marketing Association
2
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
2
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
2
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
Haufe-Lexware GmbH & Co. KG
2
Infoteam Sales Process Consulting
2
International Conference on Innovative Trends in Business Practices for Sustainable Development <2016, Chennai>
2
Karlsruher Institut für Technologie
2
Technische Universität Braunschweig
2
University of Madras / Department of Commerce
2
Universität Mannheim
2
Westfälische Wilhelms-Universität Münster
2
Wiley-VCH
2
epubli GmbH
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMACOM
1
BDW, Deutscher Kommunikationsverband
1
Bayerischer Industrie- und Handelskammertag
1
Books on Demand GmbH <Norderstedt>
1
Boston Consulting Group
1
CAMPUS 02 - Fachhochschule der Wirtschaft / FH-Bachelorstudiengang Marketing & Sales
1
Capgemini Invent <Firma>
1
Cross Cultural Business Conference <2014, Steyr>
1
DLA Piper Rudnick Gray Cary UK LLP < Brussels>
1
Deutsche Universität für Verwaltungswissenschaften Speyer
1
Dr. Rainer Hampp <Firma>
1
Econ Verlag
1
Ecorys
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Erich-Schmidt-Verlag
1
Europäische Kommission / Exekutivagentur für Kleine und Mittlere Unternehmen
1
Europäische Kommission / Generaldirektion Binnenmarkt, Industrie, Unternehmertum und KMU
1
Europäische Kommission / Generaldirektion Wettbewerb
1
FOM-Hochschule für Oekonomie & Management
1
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Published in...
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Industrial marketing management : the international journal for industrial and high-tech firms
616
The journal of business & industrial marketing
240
Journal of business-to-business marketing
129
Journal of business research : JBR
100
SpringerLink / Bücher
89
Journal of Business & Industrial Marketing
47
Handbook of business-to-business marketing
35
Springer eBook Collection
35
Journal of marketing
34
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Journal of the Academy of Marketing Science
22
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
10
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
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Source
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ECONIS (ZBW)
3,678
USB Cologne (EcoSocSci)
174
Other ZBW resources
56
BASE
13
USB Cologne (business full texts)
11
RePEc
11
EconStor
3
ArchiDok
2
OLC EcoSci
1
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Showing
1
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10
of
3,949
Sort
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date (newest first)
date (oldest first)
1
The strategic impact of references in business markets
Godes, David
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 257-276
Persistent link: https://www.econbiz.de/10009548698
Saved in:
2
The value creation scale of supplier-distibutor relationship in international markets
Lai, Chi-Shiun
;
Chan, Delphine Ya-Chu
;
Yang, Chin-Fang
; …
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10010532063
Saved in:
3
Constructing business-to-business marketing models that overcome the limitations in variable-based and case-based research paradigms
Woodside, Arch G.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 95-110
Persistent link: https://www.econbiz.de/10011304033
Saved in:
4
JBBM at 21 : variety of theories, methods, and countries while giving further voice to emerging markets within Africa
Iacobucci, Dawn
;
Onyemah, Vincent
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 73-85
Persistent link: https://www.econbiz.de/10011304036
Saved in:
5
JBBM at 21 with a tribute to David T. Wilson : founding editor of the Journal of Business-to-Business Marketing
Busch, Paul S.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 59-66
Persistent link: https://www.econbiz.de/10011304040
Saved in:
6
Relatinship investment and reciprocity : an empirical investigation
Yu, Yu
- In:
The journal of business & industrial marketing
30
(
2015
)
5
,
pp. 637-647
Persistent link: https://www.econbiz.de/10011341889
Saved in:
7
Actors' heterogeneity and the context of interaction in affecting innovation networks
Corsaro, Daniela
;
Cantù, Chiara
- In:
The journal of business & industrial marketing
30
(
2015
)
3/4
,
pp. 246-258
Persistent link: https://www.econbiz.de/10011342370
Saved in:
8
Science mapping in industrial marketing
Vieira, Francisco
;
Brito, Carlos Henrique Figueiredo e …
- In:
The journal of business & industrial marketing
30
(
2015
)
1
,
pp. 105-115
Persistent link: https://www.econbiz.de/10010526565
Saved in:
9
Cross-selling performance in complex selling contexts : an examination of supervisory- and compensation-based controls
Schmitz, Christian
;
Lee, You-Cheong
;
Lilien, Gary L.
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010360457
Saved in:
10
Purchasing managers' perceived bias in supplier-selected referrals
Hada, Mahima
;
Grewal, Rajdeep
;
Lilien, Gary L.
- In:
The journal of supply chain management : a global …
49
(
2013
)
4
,
pp. 81-95
Persistent link: https://www.econbiz.de/10010228969
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