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Campbell, Colin
108
Campbell, Colin L.
49
Sands, Sean
26
Pitt, Leyland F.
18
Krider, Robert E.
15
Ferraro, Carla
14
Berthon, Pierre
13
Campbell, Colin M.
12
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12
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7
Berthon, Pierre R.
6
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5
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5
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5
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4
Demsar, Vlad
4
Hunt, Shelby D.
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Tsao, Hsiu-Yuan
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Cyr, Dianne
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Farrell, Justine Rapp
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Heinrich, Daniel
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Kietzmann, Jan
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Krishna, Aradhna
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Li, Tieshan
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Liu, Yong
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Muhanna, Waleed A.
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Journal of advertising research
22
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9
Industrial marketing management : the international journal for industrial and high-tech firms
8
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6
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4
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ECONIS (ZBW)
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RePEc
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91
Exploring the value of shoppable live advertising : liveness and shoppability in advertising media and future research avenues
Plangger, Kirk
;
Cheng, Zixuan Mia
;
Hao, Jianyu
;
Wang, Yiru
- In:
Journal of advertising research
61
(
2021
)
2
,
pp. 129-132
Persistent link: https://www.econbiz.de/10012642982
Saved in:
92
Instant innovation : from zero to full speed in fifteen years : how online offerings have reshaped marketing research
Campbell, Colin
;
Parent, Michael
;
Plangger, Kirk
; …
- In:
Journal of advertising research
51
(
2011
),
pp. 72-86
Persistent link: https://www.econbiz.de/10009127006
Saved in:
93
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
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94
The case of Colin Campbell, Esq. late major commandant of His Majesty's Hundredth Regiment
Campbell, Colin
-
1763
Persistent link: https://www.econbiz.de/10012356693
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95
Strategically releasing control: Navigating the complexities of enabling category captains
Sands, Sean
;
Beverland, Michael B.
;
Campbell, Colin L.
; …
- In:
Industrial marketing management : the international …
90
(
2020
),
pp. 181-193
Persistent link: https://www.econbiz.de/10012322029
Saved in:
96
More than meets the eye : the functional components underlying influencer marketing
Campbell, Colin L.
;
Farrell, Justine Rapp
- In:
Business horizons
63
(
2020
)
4
,
pp. 469-479
Persistent link: https://www.econbiz.de/10012287569
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97
How small service failures drive customer defection : introducing the concept of microfailures
Sands, Sean
;
Campbell, Colin L.
;
Shedd, Lois
;
Ferraro, Carla
- In:
Business horizons
63
(
2020
)
4
,
pp. 573-584
Persistent link: https://www.econbiz.de/10012287580
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98
Segmenting multichannel consumers across search, purchase and after-sales
Sands, Sean
;
Ferraro, Carla
;
Campbell, Colin L.
- In:
Journal of retailing and consumer services
33
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011598574
Saved in:
99
Strategies for creating successful soundless video advertisements : speaking volumes through silence
Campbell, Colin L.
;
Pearson, Erin
- In:
Journal of advertising research
59
(
2019
)
1
,
pp. 85-98
Persistent link: https://www.econbiz.de/10012007146
Saved in:
100
The role of a companion banner and sponsorship transparency in recognizing and evaluating article-style native advertising
Campbell, Colin L.
;
Evans, Nathaniel J.
- In:
Journal of interactive marketing : a quarterly …
43
(
2018
),
pp. 17-32
Persistent link: https://www.econbiz.de/10011920045
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