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A netnography of a university's social media brand community : exploring collaborative co-creation tactics

Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N. - In: Journal of global scholars of marketing science : … 27 (2017) 2, pp. 148-164

Persistent link: https://www.econbiz.de/10011710594

Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media

Weismueller, Jason; Harrigan, Paul; Wang, Shasha; … - In: Australasian marketing journal 28 (2020) 4, pp. 160-170

Persistent link: https://www.econbiz.de/10012429449

COVID-19’s impact on the perceived risk of ocean cruising : a best-worst scaling study of Australian consumers

Tapsall, Suellen; Soutar, Geoffrey N.; Elliott, Wendy A.; … - In: Tourism economics : the business and finance of tourism … 28 (2022) 1, pp. 248-271

Persistent link: https://www.econbiz.de/10012886902

Research performance of Australian and New Zealand marketing academics : achieving rigor and relevance: editorial

Brodie, Roderick J.; Soutar, Geoffrey N.; … - In: Australasian marketing journal : AMJ ; official journal … 30 (2022) 4, pp. 273-277

Persistent link: https://www.econbiz.de/10013435314

Influence of work design and work status on part-time employees' inclusion and work engagement : some Australian evidence

Sarich, Jennifer; Kiffin-Petersen, Sandra; Soutar, … - In: Journal of management & organization : JMO 29 (2023) 6, pp. 1139-1156

Persistent link: https://www.econbiz.de/10014486694

Specificity of CSR ties that (un)bind brand attachment

Romano, Fernanda M.; Devine, Alua; Tarabashkina, Liudmila; … - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 1, pp. 71-80

Persistent link: https://www.econbiz.de/10014228878

Barriers to innovation and knowledge generation: The challenges of conducting business and social research in an emerging country context

Ryan, James C.; Daly, Timothy M. - In: Journal of Innovation & Knowledge (JIK) 4 (2019) 1, pp. 47-54

The Middle East, as a region, contributes proportionally less to new knowledge generation than other parts of the world. The United Arab Emirates (UAE) has sought to correct this imbalance through efforts to promote a knowledge-based economy and through educational investment. In light of these...

Persistent link: https://www.econbiz.de/10013266723

Swapping bricks for clicks : crowdsourcing longitudinal data on Amazon Turk

Daly, Timothy M.; Nataraajan, Rajan - In: Journal of business research : JBR 68 (2015) 12, pp. 2603-2609

Persistent link: https://www.econbiz.de/10011399621

Barriers to innovation and knowledge generation : the challenges of conducting business and social research in an emerging country context

Ryan, James C.; Daly, Timothy M. - In: Journal of innovation & knowledge : JIK 4 (2019) 1, pp. 47-54

Persistent link: https://www.econbiz.de/10011965111

Catering to older consumer's customer service needs

Pettigrew, Simone - In: The silver market phenomenon : marketing and innovation …, (pp. 217-228). 2011

Persistent link: https://www.econbiz.de/10008746324