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Market orientation, NPD performance, and organizational performance in small firms
Ledwith, Ann; O'Dwyer, Michele - In: The journal of product innovation management : an … 26 (2009) 6, pp. 652-661
Persistent link: https://www.econbiz.de/10003894684
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Service innovation capability for enhancing marketing performance : an SDL perspectives
Heng, Lie; Ferdinand, Augusty Tae; Afifah, Nur; … - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 623-632
This study was conducted to propose dan test a conceptual model for solving a research gap on the influence of customer orientation on marketing performance through a strategic bridge variable, service innovation capability, and consumer-centric strategy. We adopt the service-dominant logic as a...
Persistent link: https://www.econbiz.de/10012502311
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The influence of market orientation, risk taking and innovative performance on new product performance : a case of Gauteng Province in South Africa
Chinomona, Elizabeth - In: African journal of business and economic research : AJBER 18 (2023) 2, pp. 205-231
Persistent link: https://www.econbiz.de/10014567029
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How and when does internal and external social media use for marketing impact B2B SME performance?
Zubielqui, Graciela Corral de; Jones, Janice - In: The journal of business & industrial marketing 38 (2023) 8, pp. 1607-1622
Persistent link: https://www.econbiz.de/10014314175
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Chasing the hottest IT : effects of information technology fashion on organizations
Wang, Ping - In: Management information systems : mis quarterly 34 (2010) 1, pp. 63-85
Persistent link: https://www.econbiz.de/10003962755
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The impact of customer involvement on new product development : contingent and substitutive effects
Cui, Anna Shaojie; Wu, Fang - In: The journal of product innovation management : an … 34 (2017) 1, pp. 60-80
Persistent link: https://www.econbiz.de/10011649992
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Marketing a new product : its planning, development, and control
Hisrich, Robert D.; Peters, Michael P. - 1978
Persistent link: https://www.econbiz.de/10000049896
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New product launch and marketing research findings
Tesar, George; Marell, Agneta - In: Strategic technology management : building bridges …, (pp. 401-412). 2008
Persistent link: https://www.econbiz.de/10003737695
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Forecasting marketing-mix responsiveness for new products
Luan, Y. Jackie; Sudhir, K. - In: Journal of marketing research : JMR 47 (2010) 3, pp. 444-457
Persistent link: https://www.econbiz.de/10003983724
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Vaccine marketing
Angelmar, Reinhard; Morgon, Pierre A. - In: Innovation and marketing in the pharmaceutical industry …, (pp. 365-423). 2014
Persistent link: https://www.econbiz.de/10010353555