Chou, Hsuan-Yi; Lien, Nai-Hwa - In: The Service Industries Journal 32 (2010) 6, pp. 883-897
What types of incentives and regulatory-framed advertising appeals are preferable when the promoted travel destination in a travel advert is spatially distant <italic>vs</italic>. near? Based on construal-level theory, this paper addresses this question by investigating whether there is a matching effect between...