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Gender contamination in Indian automobile advertisements : male acceptance or alienation?

Sandhu, Namrata; Dilpreet Singh - In: Paradigm : the journal of Institute of Management Technology 21 (2017) 2, pp. 139-155

Persistent link: https://www.econbiz.de/10012161028

Self-oriented masculinity : advertisements and the changing culture of the male market

Branchik, Blaine J.; Ghosh Chowdhury, Tilottama - In: Journal of macromarketing : examining the interactions … 33 (2013) 2, pp. 160-171

Persistent link: https://www.econbiz.de/10009756534

Hand movement speed in advertising elicits gender stereotypes and consumer responses

Sumit Malik; Sayin, Eda - In: Psychology & marketing 39 (2022) 2, pp. 331-345

Persistent link: https://www.econbiz.de/10012796106

Gender stereotypes in advertisements for male politicians : longitudinal evidence from Greece

Kotzaivazoglou, Iordanis; Hatzithomas, Leonidas; … - In: International review on public and non-profit marketing 15 (2018) 3, pp. 333-352

Persistent link: https://www.econbiz.de/10011918532

A Retrospective Examination of Female Model Portrayals in Male Youth-Targeted Cigarette Advertising

Mayer, James; Baek, Tae - 2015

We present a retrospective (1994-2003) portrayal of female models in an era of male-targeted cigarette advertising. Our … content analysis findings suggest that, in aggregate, the portrayal of females in male-targeted cigarette print advertising … endow the advertising with sexual attractiveness. They are used to add an element of sexuality to the hedonic meaning of …

Persistent link: https://www.econbiz.de/10014138080

How male consumers respond to "enlightened manvertising" campaigns : gender schema, hostile sexism, and political orientation feed attitudes

Sternadori, Miglena; Abitbol, Alan - In: Journal of advertising research 62 (2022) 1, pp. 87-101

Persistent link: https://www.econbiz.de/10013186368

Werbung für Adam und Eva : zielgruppengerechte Ansprache durch Gender Marketing Communication

Jaffé, Diana; Riedel, Saskia - 2011 - 1. Aufl.

Persistent link: https://www.econbiz.de/10014005973

Gender role and social power in African and North American advertisements

Huhmann, Bruce A.; Argo, Jennifer J. - In: Advertising in developing and emerging countries : the …, (pp. 271-285). 2011

Persistent link: https://www.econbiz.de/10009261705

Labor supply of men : a survey

Pencavel, John H. - 2007

Persistent link: https://www.econbiz.de/10003649331

Junge arbeitslose Männer in der Sanktionsspirale

Zahradnik, Franz - 2018 - 1. Auflage

Jugendarbeitslosigkeit wird von staatlicher Seite in besonderer Weise begegnet: Einem Mehr an "Fördern" wird ein Mehr an "Fordern" gegenübergestellt. Pflichtverletzungen ziehen empfindliche Leistungskürzungen nach sich, die einschneidende Auswirkungen auf die Lebenswirklichkeit der...

Persistent link: https://www.econbiz.de/10011807036

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