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Demystifying novelty effects : an analysis of consumer responses to YouTube videos featuring augmented reality out-of-home advertising campaigns
Feng, Yang; Xie, Quan - In: Journal of current issues and research in advertising 40 (2019) 1, pp. 36-53
Persistent link: https://www.econbiz.de/10012243105
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Case study : embodied virtual agents ; an analysis on reasons for failure
Mimoun, Mohammed Slim Ben; Poncin, Ingrid; Garnier, Marion - In: Journal of retailing and consumer services 19 (2012) 6, pp. 605-612
Persistent link: https://www.econbiz.de/10009655501
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Self-endorsing versus other-endorsing in virtual environments : the effect on brand attitude and purchase intention
Ahn, Sun Joo; Bailenson, Jeremy N. - In: Journal of advertising : official publication of the … 40 (2011) 2, pp. 93-106
Persistent link: https://www.econbiz.de/10009241272
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When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung; Park, Minjung - In: Journal of retailing and consumer services 76 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
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A model of tourism advertising effects
Weng, Lisheng; Huang, Zhuowei; Bao, Jigang - In: Tourism management : research, policies, practice 85 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012514376
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A fad or the future? : examining the effectiveness of virtual reality advertising in the hotel industry
Leung, Xi Y.; Lyu, Jiaying; Bai, Billy - In: International journal of hospitality management 88 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012293884
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The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo; Kim, Jooyoung; Kim, Jaemin - In: International journal of advertising : the review of … 42 (2023) 1, pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
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Generation Z's response to the virtual reality advertising in China
Yu, Bin; Fan, Fei - In: Young consumers : insight and ideas for responsible … 24 (2023) 3, pp. 367-377
Persistent link: https://www.econbiz.de/10014302729
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"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali; Thaichon, Park; Quach, Sara; … - In: Journal of business research : JBR 160 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
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Vergleich der Wirkungen von realer und virtueller Ladengestaltung aus verhaltenswissenschaftlicher Perspektive
Diehl, Sandra; Weinberg, Peter - In: Electronic retailing, (pp. 289-314). 2002
Persistent link: https://www.econbiz.de/10001679124