//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Multi-dimensional analysis of...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Relationship marketing
26,222
Beziehungsmarketing
25,548
Marketingmanagement
17,090
Marketing management
16,501
Consumer behaviour
12,469
Konsumentenverhalten
12,442
Verhaltensökonomik
11,685
Behavioral economics
11,609
Theorie
10,398
Theory
10,232
Competitive advantage
7,535
Wettbewerbsvorteil
7,051
Customer satisfaction
5,691
Kundenzufriedenheit
5,615
Deutschland
4,573
Germany
4,401
Marketing
4,326
Service quality
4,146
Dienstleistungsqualität
4,119
Brand management
3,832
Markenführung
3,816
Multivariate Analyse
3,612
USA
3,529
United States
3,417
Multivariate analysis
3,333
Experiment
2,918
Strategisches Management
2,882
Social Web
2,681
Social web
2,680
Lieferantenmanagement
2,650
Supplier relationship management
2,649
Online-Marketing
2,608
Internet marketing
2,552
Innovation
2,496
Strategic management
2,486
Brand image
2,414
Markenimage
2,413
Unternehmenserfolg
2,307
Firm performance
2,260
Electronic Commerce
2,198
more ...
less ...
Online availability
All
Undetermined
19,440
Free
13,462
Type of publication
All
Article
42,052
Book / Working Paper
26,275
Journal
112
Other
41
Type of publication (narrower categories)
All
Article in journal
31,450
Aufsatz in Zeitschrift
31,450
Aufsatz im Buch
7,154
Book section
7,154
Graue Literatur
6,131
Non-commercial literature
6,131
Working Paper
5,256
Arbeitspapier
4,645
Hochschulschrift
3,677
Thesis
2,871
Collection of articles of several authors
1,715
Sammelwerk
1,715
research-article
1,166
Case study
1,094
Fallstudie
1,094
Aufsatzsammlung
1,055
Lehrbuch
1,049
Textbook
894
Bibliografie enthalten
803
Bibliography included
803
Konferenzschrift
451
Ratgeber
413
Guidebook
383
Conference paper
326
Konferenzbeitrag
326
Collection of articles written by one author
282
Conference proceedings
282
Sammlung
282
Reprint
252
Article
213
conceptual-paper
194
Dissertation u.a. Prüfungsschriften
193
Handbook
186
Handbuch
186
review-article
179
Glossar enthalten
135
Glossary included
135
case-report
134
Systematic review
111
Übersichtsarbeit
111
more ...
less ...
Language
All
English
55,010
German
11,150
Undetermined
1,747
French
228
Polish
110
Spanish
102
Russian
68
Italian
53
Hungarian
30
Romanian
29
Swedish
24
Portuguese
22
Dutch
21
Lithuanian
13
Czech
12
Ukrainian
12
Slovak
11
Serbian
7
Finnish
6
Bulgarian
3
Danish
3
Turkish
3
Slovenian
2
Belarusian
1
Valencian
1
Croatian
1
Kazakh
1
Macedonian
1
Multiple languages
1
more ...
less ...
Author
All
Bruhn, Manfred
205
Homburg, Christian
176
Kotler, Philip
135
Kumar, V.
104
Fehr, Ernst
97
Meffert, Heribert
91
Sutter, Matthias
79
Sheth, Jagdish N.
74
Backhaus, Klaus
73
Huber, Frank
73
Bauer, Hans H.
72
Pepels, Werner
66
Herrmann, Andreas
65
Madhani, Pankaj M.
65
Wiedmann, Klaus-Peter
63
Verhoef, Peter C.
62
Sunstein, Cass R.
60
Han, Heesup
59
Kleinaltenkamp, Michael
56
List, John A.
56
Tomczak, Torsten
55
Vrontis, Demetris
55
Krafft, Manfred
54
Hollebeek, Linda D.
53
Palmatier, Robert W.
52
Güth, Werner
51
Mullainathan, Sendhil
51
Keller, Kevin Lane
48
Piller, Frank T.
48
Frey, Bruno S.
47
Grönroos, Christian
47
Stauss, Bernd
47
Albers, Sönke
46
Altman, Morris
46
Kirchgeorg, Manfred
46
Belz, Christian
45
Alm, James
44
Esch, Franz-Rudolf
43
Smith, Alan D.
43
Camerer, Colin
42
more ...
less ...
Institution
All
National Bureau of Economic Research
261
Springer Fachmedien Wiesbaden
178
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
93
American Marketing Association
59
IGI Global
46
Edward Elgar Publishing
36
Books on Demand GmbH <Norderstedt>
33
International Monetary Fund (IMF)
33
Verlag Dr. Kovač
29
Institute for the Study of Labor (IZA)
23
OECD
21
Université Paris-Dauphine (Paris IX)
21
Verlag Franz Vahlen
20
EconWPA
19
Fördergesellschaft Marketing an der Universität Augsburg
19
Haufe-Lexware GmbH & Co. KG
18
Springer-Verlag GmbH
18
CESifo
17
European Society for Opinion and Marketing Research
15
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
15
Springer International Publishing
15
Friedrich-Schiller-Universität Jena
14
HAL
14
Agricultural and Applied Economics Association - AAEA
13
De Gruyter Oldenbourg
13
Department of Economics, University of Pennsylvania
13
Economic Research Service, Department of Agriculture
12
Fachhochschule Reutlingen / European School of Business
12
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
12
Harvard Graduate School of Business Administration
12
Information Resources Management Association
12
Tilburg University, Center for Economic Research
12
Max-Planck-Institut für Ökonomik <Jena> / Abteilung Strategische Interaktion
11
Nomos Verlagsgesellschaft
11
UVK Verlagsgesellschaft mbH
11
Universität Mannheim
11
AMACOM
10
Campus Verlag
10
Erasmus Research Institute of Management
10
W. Kohlhammer GmbH
10
more ...
less ...
Published in...
All
Journal of business research : JBR
1,062
Journal of retailing and consumer services
662
Industrial marketing management : the international journal for industrial and high-tech firms
659
SpringerLink / Bücher
612
Journal of strategic marketing
349
International journal of hospitality management
340
The journal of business & industrial marketing
291
Journal of the Academy of Marketing Science
280
Management science : journal of the Institute for Operations Research and the Management Sciences
278
Working paper / National Bureau of Economic Research, Inc.
261
NBER working paper series
259
The service industries journal
237
The journal of services marketing
234
Europäische Hochschulschriften / 5
220
Journal of marketing
220
Journal of economic behavior & organization : JEBO
219
European journal of marketing : EJM
217
European Journal of Marketing
201
Journal of marketing management : MM
201
NBER Working Paper
201
Gabler Edition Wissenschaft
198
Marketing intelligence & planning
194
Springer eBook Collection
188
Discussion paper series / IZA
171
Journal of business ethics : JOBE
168
International journal of electronic customer relationship management : IJECRM
163
The journal of brand management : an international journal
162
Asia Pacific journal of marketing and logistics
154
Journal of economic psychology : research in economic psychology and behavioral economics
153
Cogent business & management
148
Marketing Intelligence & Planning
148
The journal of product & brand management
148
CESifo working papers
146
Psychology & marketing
145
International journal of contemporary hospitality management
143
Tourism management : research, policies, practice
143
Journal of marketing communications
139
Journal of Business & Industrial Marketing
138
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
137
Journal of travel and tourism marketing
137
more ...
less ...
Source
All
ECONIS (ZBW)
62,372
Other ZBW resources
1,922
RePEc
1,734
USB Cologne (EcoSocSci)
1,293
EconStor
891
BASE
179
USB Cologne (business full texts)
49
OLC EcoSci
40
more ...
less ...
Showing
1
-
10
of
68,480
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Gender-moderating effect on e-shopping behavior : a cross-cultural study of the United States and Saudi Arabia
Heinrichs, John H.
;
Aali, Abdulrahman Yousef al-
;
Lim, …
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 85-97
Persistent link: https://www.econbiz.de/10011654069
Saved in:
2
Competition in markets with demand rigidity
Schmidt, Robert Christian
-
2008
Persistent link: https://www.econbiz.de/10003756549
Saved in:
3
Higher profits through customer lock-in : a roadmap
Büschken, Joachim
-
2004
Persistent link: https://www.econbiz.de/10001851118
Saved in:
4
Content-distribution strategies in markets with locked-in customers
Drouard, Joeffrey
- In:
International journal of industrial organization
80
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10013206713
Saved in:
5
Integrated marketing communications and their effects on customer switching intention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011633577
Saved in:
6
Mediating role of perceived switching costs between relationship marketing practices and customer loyalty : evidence from banks
Ganaie, Tawseef Ahmad
;
Bhat, Mushtaq Ahmad
- In:
Journal of relationship marketing : innovations and …
23
(
2024
)
3
,
pp. 189-219
Persistent link: https://www.econbiz.de/10015049874
Saved in:
7
Industrial marketing : can strategic marketing be applied to subcontracting?
Blanc, François
;
Chassagne, Philippe
- In:
Journal of euromarketing
22
(
2013
)
3
,
pp. 26-37
Persistent link: https://www.econbiz.de/10010248358
Saved in:
8
Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael
;
Kaufmann, Hans Rüdiger
;
Vrontis, …
- In:
World review of entrepreneurship, management and …
9
(
2013
)
4
,
pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
Saved in:
9
Innovative marketing behaviour determinants in wine SMEs : the case of an Italian wine region
Contò, Francesco
;
Fiore, Mariantonietta
;
Vrontis, Demetris
- In:
International journal of globalisation and small …
7
(
2015
)
2
,
pp. 107-124
Persistent link: https://www.econbiz.de/10011533833
Saved in:
10
Canvassing competitive advantage through key dimensions of business model
Chauhan, Heena
;
Anjani K. Singh
- In:
International journal of business and globalisation : IJBG
29
(
2021
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012668909
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->