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Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon; Kim, Jooyoung; Kim, Bong-chul - In: Journal of promotion management : JPM 24 (2018) 4, pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
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Exclusivity in online targeted promotions : cross-cultural preferences of consumers
Broeder, Peter - In: International journal of business and emerging markets … 10 (2018) 4, pp. 396-408
Persistent link: https://www.econbiz.de/10011983845
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Are bank advertisement appeals adapted to local culture? : lessons from multinational banks present in Romania and Hungary
Alt, Mónika-Anetta; Săplăcan, Zsuzsa - In: European journal of international management : EJIM 13 (2019) 4, pp. 533-552
Persistent link: https://www.econbiz.de/10012065241
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Cultural perspectives on advertising perceptions and brand trustworthiness
Danbury, Annie; Palazzo, Maria; Mortimer, Kathleen; … - In: Analyzing the cultural diversity of consumers in the …, (pp. 207-226). 2015
Persistent link: https://www.econbiz.de/10011396929
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Marketing financial services and products in different cultural environments
Mertzanis, Charilaos - In: Islamic perspectives on marketing and consumer behavior …, (pp. 232-267). 2015
Persistent link: https://www.econbiz.de/10011611057
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Development and validation of an emic scale to measure ad-evoked nostalgia in France
Merchant, Altaf; Ford, John B.; Dianoux, Christian; … - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 706-729
Persistent link: https://www.econbiz.de/10011585286
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Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra; Terlutter, Ralf; Mueller, Barbara - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
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Emotional appeal in recruitment advertising and applicant attraction : unpacking national cultural differences
Han, Jing; Ling, Juan - In: Journal of organizational behavior : OB ; the internat. … 37 (2016) 8, pp. 1202-1223
Persistent link: https://www.econbiz.de/10011568881
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Targeting the luxury consumer: a vice or virtue? : a cross-cultural comparison of the effectiveness of behaviorally targeted ads
Yu, Shubin; Hudders, Liselot; Cauberghe, Verolien - In: Journal of fashion marketing and management 21 (2017) 2, pp. 187-205
Persistent link: https://www.econbiz.de/10011661972
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Consumers' reaction to global versus local advertising appeals : a test of culturally incongruent images in China
Zhou, Lianxi; Poon, Patrick; Wang, Haizhong - In: Journal of business research : JBR 68 (2015) 3, pp. 561-568
Persistent link: https://www.econbiz.de/10010496178