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DeSarbo, Wayne S.
229
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101
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43
Jedidi, Kamel
37
Madrigal, Robert
27
Fong, Duncan K. H.
21
Carroll, J.
19
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19
Ramaswamy, Venkatram
17
Blanchard, Simon J.
16
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15
Park, Joonwook
14
De Soete, Geert
13
Green, Paul E.
13
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10
Song, Michael
10
Ebbes, Peter
9
Young, Martin R.
9
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8
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8
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8
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8
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8
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7
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6
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6
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6
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6
Kim, Juyoung
6
Liechty, John
6
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5
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5
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5
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5
Di Benedetto, Anthony
5
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5
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5
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5
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29
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15
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ECONIS (ZBW)
221
RePEc
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47
BASE
22
Other ZBW resources
11
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1
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31
An exponential-family multidimensional scaling mixture methodology
Wedel, Michel
- In:
Journal of business & economic statistics : JBES ; a …
14
(
1996
)
4
,
pp. 447-459
Persistent link: https://www.econbiz.de/10001209343
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32
Adaptive Multidimensional Scaling : the spatial representation of brand consideration and dissimilarity judgments
Bijmolt, Tammo H. A.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001701541
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33
A generalized normative segmentation methodology employing conjoint analysis
DeSarbo, Wayne
;
DeSarbo, Christian F.
- In:
Conjoint measurement : methods and applications
,
(pp. 447-478)
.
2001
Persistent link: https://www.econbiz.de/10001690283
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34
A numerical approach to deriving long-run equilibrium solutions in spatial positioning models
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
38
(
1992
)
1
,
pp. 75-86
Persistent link: https://www.econbiz.de/10001121829
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35
Product positioning under price competition
Choi, Seung-chan
- In:
Management science : journal of the Institute for …
36
(
1990
)
2
,
pp. 175-199
Persistent link: https://www.econbiz.de/10001083693
Saved in:
36
Strategy maps: a spatial representation of intra-industry competitive strategy
Day, Diana L.
- In:
Management science : journal of the Institute for …
33
(
1987
)
12
,
pp. 1534-1551
Persistent link: https://www.econbiz.de/10001057536
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37
An alternating least-squares procedure for estimating missing preference data in product-concept testing
DeSarbo, Wayne
- In:
Decision sciences : DS
17
(
1986
)
2
,
pp. 163-185
Persistent link: https://www.econbiz.de/10001026661
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38
Semiparametric estimation of (constrained) ultrametric trees
Wedel, Michel
;
DeSarbo, Wayne
-
1996
Persistent link: https://www.econbiz.de/10000966941
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39
Constructing MDS joint spaces from binary choice data : a multidimensional unfolding threshold model for marketing research
DeSarbo, Wayne
- In:
Journal of marketing research : JMR
24
(
1987
)
1
,
pp. 40-54
Persistent link: https://www.econbiz.de/10001020976
Saved in:
40
A general latent class stochastic MDS methodology for simultaneous segmentation and positioning
Wedel, Michel
;
DeSarbo, Wayne
-
1994
Persistent link: https://www.econbiz.de/10000917393
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