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Crossing border : globalization as myth and charter in American transnational consumer marketing

Applbaum, Kalman - 2009

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Educating for global mental health : the adoption of SSRIs in Japan

Applbaum, Kalman - In: Global pharmaceuticals : ethics, markets, practices, (pp. 85-110). 2006

Persistent link: https://www.econbiz.de/10003415462

Broadening the marketing concept : service to humanity, or privatization of the public good?

Applbaum, Kalman - In: Inside marketing : practices, ideologies, devices, (pp. 269-298). 2011

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The marketing era : from professional practice to global provisioning

Applbaum, Kalman - 2003

Persistent link: https://www.econbiz.de/10001786615

The marketing era : from professional practice to global provisioning

Applbaum, Kalman - 2004

Persistent link: https://www.econbiz.de/10004460675

Fluid signs of commodity fetishism : the cosmological of Coca-Cola and Tesguino

Applbaum, Kalman; Levi, Jerome M. - 2009

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Consumption and market society in Israel

Carmeli, Yoram S. (contributor); … - 2004

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Notes toward an Application of McCracken's "Cultural Categories" for Cross-Cultural Consumer Research

Applbaum, Kalman; Jordt, Ingrid - In: Journal of consumer research : JCR ; an … 23 (1996) 3, pp. 204-218

Persistent link: https://www.econbiz.de/10006677700

Global Pharmaceuticals : Ethics, Markets, Practices

Kleinman, Arthur (ed.); Lakoff, Andrew (ed.); … - 2006

Frontmatter -- CONTENTS -- Acknowledgments -- The Pharmaceutical Nexus -- Globalizing Human Subjects Research -- The New Medical Oikumene -- Educating for Global Mental Health: The Adoption of SSRIs in Japan -- High Contact: Gifts and Surveillance in Argentina -- Addiction Markets: The Case of...

Persistent link: https://www.econbiz.de/10014488467

Notes toward an Application of McCracken's "Cultural Categories" for Cross-Cultural Consumer Research.

Applbaum, Kalman; Jordt, Ingrid - In: Journal of Consumer Research 23 (1996) 3, pp. 204-18

The importance to cross-cultural consumer research of an encompassing yet intricate approach to evaluating the role of culture has been broadly recognized. This article charts a procedure for operationalizing the descriptive term "cultural categories" for this purpose. By analyzing the...

Persistent link: https://www.econbiz.de/10005735725