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Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.; Delgado-Ballester, Elena - In: Journal of marketing communications 28 (2022) 4, pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
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Customer perceived integrated marketing communications : a segmentation of the soda market
Suay-Pérez, Francisco; Penagos-Londoño, Gabriel I.; … - In: Journal of marketing communications 28 (2022) 4, pp. 448-464
Persistent link: https://www.econbiz.de/10013371035
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Influence of brand loyalty on consumer purchase behavior
Ćatić, Lejla; Poturak, Mersid - 2022
Persistent link: https://www.econbiz.de/10013445496
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Global vs local : analysis of the consumer-brand relationships in India
Sengupta, Aniket; Wesley, Scarlett; Cavender, RayeCarol; … - In: International journal of retail and distribution management 50 (2022) 3, pp. 361-376
Persistent link: https://www.econbiz.de/10013398011
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Exploring consumer loyalty towards brands of safe vegetables in Vietnam
Hai Minh Ngo; Liu, Ran; Ben Taieb, Seifeddine; … - In: International journal of retail and distribution management 50 (2022) 4, pp. 519-536
Persistent link: https://www.econbiz.de/10013398052
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Brand love and ethnic identification : the mediating role of brand attachment among African American consumers
Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of consumer marketing 39 (2022) 4, pp. 358-370
Persistent link: https://www.econbiz.de/10013398163
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You're getting warmer : examining a "warmth effect" as antecedent to cause-related purchase intentions for sport-themed CRM
Christian, Ron G.; Sarofim, Samer N.; Gordon, Brian S.; … - In: Journal of consumer marketing 39 (2022) 5, pp. 550-562
Persistent link: https://www.econbiz.de/10013399737
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How to retain customers in omnichannel retailing : considering the roles of brand experience and purchase behavior
Yin, Chin-Ching; Chiu, Hung-Chang; Hsieh, Yi-Ching; … - In: Journal of retailing and consumer services 69 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013401638
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The prerequisites and consequences of customers’ online experience regarding the moderating role of brand congruity : evidence from an Iranian bank
Ashrafpour, Negar; Niky Esfahlan, Hakimeh; Aali, Samad; … - In: Journal of Islamic marketing 13 (2022) 10, pp. 2144-2172
Persistent link: https://www.econbiz.de/10013349555
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Consumers' responses to moral controversies of religiously positioned brands : the effects of religiosity on brand loyalty
Chowdhury, Rafi M. M. I.; Arli, Denni; Septianto, Felix - In: European journal of marketing 56 (2022) 5, pp. 1398-1433
Persistent link: https://www.econbiz.de/10013350967