Front Cover -- Case Studies in the Wine Industry -- Copyright -- Contents -- Contributors -- Foreword -- Series Preface -- 1: Introduction -- Reference -- Part One: Market outlook, consumer behavior and the relevance of consumer science -- 2: Wine sector: Definitions and nuances from global to...

Theoretical Background on Mass Customization Research -- Fundamentals of Culture Research -- Cultural Influence on Consumer Behavior Under Mass Customization -- Cultural‐bound Interest in Mass Customization – survey -- Cultural‐Bound Actions in Mass Customization – experiment. .

This study measures the degree of contagion or interpersonal influence in the diffusion of new consumer packaged goods (CPGs). The authors demonstrate that when an individual-level trial hazard model is properly specified to account for potential sources of biases, substantial contagion effects...