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Sequential and Temporal Dynamics of Online Opinion

Godes, David; Silva, José C. - In: Marketing Science 31 (2012) 3, pp. 448-473

We investigate the evolution of online ratings over time and sequence. We first establish that there exist two distinct dynamic processes, one as a function of the amount of time a book has been available for review and another as a function of the sequence of reviews themselves. We find that,...

Persistent link: https://www.econbiz.de/10010990366

Sequential and Temporal Dynamics of Online Opinion

Godes, David; Silva, José C. - In: Marketing science : the marketing journal of the … 31 (2012) 3, pp. 448-474

Persistent link: https://www.econbiz.de/10009977612

Invited comment on "opinion leadership and social contagion in new product diffusion"

Godes, David - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 224-229

Persistent link: https://www.econbiz.de/10009006854

The strategic impact of references in business markets

Godes, David - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 257-276

Persistent link: https://www.econbiz.de/10009548698

Product policy in markets with word-of-mouth communication

Godes, David - In: Management science : journal of the Institute for … 63 (2017) 1, pp. 267-278

Persistent link: https://www.econbiz.de/10011646431

Firm-created word-of-mouth communication : evidence from a field test

Godes, David; Mayzlin, Dina - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 721-739

Persistent link: https://www.econbiz.de/10003885054

Content vs. advertising : the impact of competition on media firm strategy

Godes, David; Ofek, Elie; Sárváry, Miklós - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 20-35

Persistent link: https://www.econbiz.de/10003858476

So vernetzen sich Vertriebler richtig : Networking

Üstüner, Tuba; Godes, David - In: Vertrieb : Verkäufer führen - Umsatz machen, (pp. 35-45). 2009

Persistent link: https://www.econbiz.de/10003841335

Buyer-initiated vs. seller-initiated information revelation

Bhardwaj, Pradeep; Chen, Yuxin; Godes, David - In: Management science : journal of the Institute for … 54 (2008) 6, pp. 1104-1114

Persistent link: https://www.econbiz.de/10003737467

Using online conservations to study word of mouth communication

Godes, David (contributor); Mayzlin, Dina (contributor) - 2003

Persistent link: https://www.econbiz.de/10001765867