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Online damage control : the ef...
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Internet marketing
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Noort, Guda van
24
Willemsen, Lotte M.
8
Reijmersdal, Eva A. van
7
van Noort, Guda
6
Antheunis, Marjolijn L.
5
Mazerant, Komala
4
Neijens, Peter C.
4
Voorveld, Hilde
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Smit, Edith G.
3
Bronner, Fred
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van Reijmersdal, Eva A.
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Aa, Eva P. van der
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Ang, L.
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Eelen, Jiska
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
International journal of advertising : the quarterly review of marketing communications
4
Journal of advertising
3
Journal of marketing communications
3
International journal of advertising : the review of marketing communications
2
Journal of advertising : official publication of the American Academy of Advertising
2
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2
The journal of brand management : an international journal
2
Advances in Advertising Research XIV : Harder, Better, Faster, Stronger: Advertising and Communication between Immediacy and Sustainability
1
Advertising in new formats and media : current research and implications for marketers
1
Breaking new ground in theory and practice
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
1
European Journal of Marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Online Information Review
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
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ECONIS (ZBW)
29
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4
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Spot-on creativity : creativity biases and their differential effects on consumer responses in (non-)real-time marketing
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter C.
; …
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 15-31
Persistent link: https://www.econbiz.de/10012502841
Saved in:
2
Topical Advertising in enduring events : the role of timing and creativity in engagement with social media brand messages during COVID-19
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10013484584
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3
Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms
van Noort, Guda
;
Willemsen, Lotte M.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 131-141
Persistent link: https://www.econbiz.de/10009983950
Saved in:
4
Making money on eBay by relieving risk
Noort, Guda van
- In:
Cutting edge international research
,
(pp. 249-265)
.
2010
Persistent link: https://www.econbiz.de/10003985193
Saved in:
5
Consumer responses to creative media advertising : a literature review
Eelen, Jiska
;
Rauwers, Fabiënne
;
Wottrich, Verena M.
; …
- In:
Advertising in new formats and media : current research …
,
(pp. 19-46)
.
2016
Persistent link: https://www.econbiz.de/10011473399
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6
Shopping in augmented reality : the effects of spatial presence, personalization and intrusiveness on app and brand responses
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Noort, Guda van
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 474-485
Persistent link: https://www.econbiz.de/10012288634
Saved in:
7
The use of computer vision to analyze brand-related user generated image content
Nanne, Annemarie J.
;
Antheunis, Marjolijn L.
;
Lee, …
- In:
Journal of interactive marketing : a quarterly …
50
(
2020
),
pp. 156-167
Persistent link: https://www.econbiz.de/10012289433
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8
Like or dislike? : adolescents' responses to personalized social network site advertising
Walrave, Michel
;
Poels, Karolien
;
Antheunis, Marjolijn L.
; …
- In:
Journal of marketing communications
24
(
2018
)
6
,
pp. 599-616
Persistent link: https://www.econbiz.de/10011914765
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9
Engagement with social media and social media advertising : the differentiating role of platform type
Voorveld, Hilde
;
Noort, Guda van
;
Muntinga, Daniël G.
; …
- In:
Journal of advertising : official publication of the …
47
(
2018
)
1
,
pp. 38-54
Persistent link: https://www.econbiz.de/10011848771
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10
Seeing the wood for the trees : how machine learning can help firms in identifying relevant electronic word-of-mouth in social media
Vermeer, Susan A. M.
;
Araujo, Theo
;
Bernritter, Stefan F.
; …
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
3
,
pp. 492-508
Persistent link: https://www.econbiz.de/10012134275
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