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Regionalization vs. globalization in advertising research : insights from five decades of academic study

Fastoso, Fernando; Whitelock, Jeryl - In: Journal of international management 16 (2010) 1, pp. 32-42

Persistent link: https://www.econbiz.de/10003975169

Why is so little marketing research on Latin America published in high quality journals and what can we do about it? : lessons from a Delphi study of authors who have succeeded

Fastoso, Fernando; Whitelock, Jeryl - In: International marketing review 28 (2011) 4, pp. 435-449

Persistent link: https://www.econbiz.de/10009305318

International advertising strategy : some thoughts on subjectivity and decision-making in the standardization decision

Whitelock, Jeryl; Fastoso, Fernando - In: Handbook of research in international marketing, (pp. 179-189). 2011

Persistent link: https://www.econbiz.de/10009385442

The implementation of international advertising strategies

Fastoso, Fernando; Whitelock, Jeryl - In: International Marketing Review 29 (2012) 3, pp. 313-335

Purpose – The purpose of this paper is to address the issue of the implementation of international advertising strategies by first introducing a framework of four options that multinational enterprises (MNEs) can use to implement such strategies and second by drawing on contingency theory to...

Persistent link: https://www.econbiz.de/10014827554