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Corporate branding and transfo...
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62
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1
Corporate branding and transformational leadership in turbulent times
Kaufmann, Hans Ruediger
;
Vrontis, Demetris
;
Czinkota, …
- In:
The journal of product & brand management
21
(
2012
)
3
,
pp. 192-205
Persistent link: https://www.econbiz.de/10009974285
Saved in:
2
Curative international marketing, corporate and business diplomacy : a triple application for migration
Kaufmann, Hans Rüdiger
;
Paraschaki, Maria
;
Tsoukatos, …
- In:
The synergy of business theory and practice : advancing …
,
(pp. 261-283)
.
2019
Persistent link: https://www.econbiz.de/10012105762
Saved in:
3
A concerted effort to transfer knowledge within European MNCs
Sanchez Bengoa, Dolores
;
Czinkota, Michael R.
; …
- In:
European journal of international management : EJIM
9
(
2015
)
3
,
pp. 288-305
Persistent link: https://www.econbiz.de/10011551236
Saved in:
4
The relationship between legitimacy, reputation, sustainability and branding for companies and their supply chains
Czinkota, Michael R.
;
Kaufmann, Hans Rüdiger
;
Basile, …
- In:
Industrial marketing management : the international …
43
(
2014
)
1
,
pp. 91-101
Persistent link: https://www.econbiz.de/10010359371
Saved in:
5
for-Benefit Company (fBComp) : an innovative social-business model : the Italian case
Czinkota, Michael R.
;
Kaufmann, Hans Rüdiger
;
Basile, …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 377-387
Persistent link: https://www.econbiz.de/10012416998
Saved in:
6
Brand emotional connection and loyalty
Loureiro, Sandra Maria Correia
;
Kaufmann, Hans Rüdiger
; …
- In:
The journal of brand management : an international journal
20
(
2012/13
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10009670177
Saved in:
7
A new organisational memory for cross-cultural knowledge management
Sanchez Bengoa, Dolores
;
Kaufmann, Hans Rüdiger
; …
- In:
Cross cultural management : an international journal
19
(
2012
)
3
,
pp. 336-351
Persistent link: https://www.econbiz.de/10009622282
Saved in:
8
Innovativeness of European SMEs : mission not yet accomplished
Kaufmann, Hans Rüdiger
;
Tsangari, Haritini
;
Vrontis, …
- In:
Economic research
25
(
2012
)
1
,
pp. 51-72
Persistent link: https://www.econbiz.de/10009532605
Saved in:
9
The increasing dynamics between consumers, social groups and brands
Kaufmann, Hans Rüdiger
;
Loureiro, Sandra Maria Correia
; …
- In:
Qualitative market research : an international journal
15
(
2012
)
4
,
pp. 404-419
Persistent link: https://www.econbiz.de/10009659820
Saved in:
10
Internationalization, market forces and domestic sectoral institutionalization
Altintas, Murat Hakan
;
Vrontis, Demetris
;
Kaufmann, …
- In:
European business review : EBR ; the official journal …
23
(
2011
)
2
,
pp. 215-235
Persistent link: https://www.econbiz.de/10009125143
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