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From laconophilia to "The Spor...
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Brand management
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Liu, Jonathan
45
Wilson, Jonathan A. J.
37
Ghobadian, Abby
9
Wilson, Jonathan A.J.
7
Viney, Howard
6
Belk, Russell W.
5
O'Regan, Nicholas
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James, Philip
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El-Bassiouny, Noha
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Malik, Ali
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Ross, Catharine
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Xiao, Sun
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Walter de Gruyter GmbH & Co. KG
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Journal of Islamic marketing : JIMA
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International journal of business performance management
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International journal of sport management and marketing : IJSMM
3
Journal of Islamic Marketing
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Journal of Islamic marketing
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New technology-based firms in the new millennium ; Vol. 1
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ECONIS (ZBW)
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Other ZBW resources
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BASE
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RePEc
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1
Shaping the Halal into a brand?
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10008689102
Saved in:
2
Surrogate brands : the pull to adopt an "other" nation, via sports merchandise
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 172-192
Persistent link: https://www.econbiz.de/10009574581
Saved in:
3
Shaping the Halal into a brand?
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
Journal of Islamic marketing : JIMA
1
(
2010
)
2
,
pp. 107-123
Persistent link: https://www.econbiz.de/10009956387
Saved in:
4
From laconophilia to "The Sportan" : balancing athletic excellence, sponsorship, branding and career prospects
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
1/2
,
pp. 125-142
Persistent link: https://www.econbiz.de/10010003809
Saved in:
5
Surrogate brands : the pull to adopt an "other" nation, via sports merchandise
Wilson, Jonathan A. J.
;
Liu, Jonathan
- In:
International journal of sport management and marketing …
11
(
2012
)
3/4
,
pp. 172-192
Persistent link: https://www.econbiz.de/10010003820
Saved in:
6
New-school brand creation and creativity : lessons from Hip Hop and the global branded generation
Wilson, Jonathan A. J.
- In:
The journal of brand management : an international journal
19
(
2011/12
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10009380889
Saved in:
7
Editorial: The trouble with religiosity constructs
Wilson, Jonathan A. J.
- In:
Journal of Islamic marketing : JIMA
4
(
2013
)
2
,
pp. 132-133
Persistent link: https://www.econbiz.de/10009768493
Saved in:
8
Editorial: Bringing the full spectrum and spirit of Muslim culture into scholarship
Wilson, Jonathan A. J.
- In:
Journal of Islamic marketing : JIMA
4
(
2013
)
1
,
pp. 4-6
Persistent link: https://www.econbiz.de/10009753183
Saved in:
9
Charting the rise of the halal market : tales from the field and looking forward
Wilson, Jonathan A. J.
- In:
Journal of Islamic marketing : JIMA
3
(
2012
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10009666614
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10
The brand stakeholder approach : broad and narrow-based views to managing consumer-centric brands
Wilson, Jonathan A. J.
- In:
Branding and sustainable competitive advantage : …
,
(pp. 136-160)
.
2012
Persistent link: https://www.econbiz.de/10009707210
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