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The influence of regular price level (low, medium, or high) and framing of discount (monetary or percentage) on perceived attractiveness of discount amount
Lehtimäki, Aku-Ville; Monroe, Kent B.; Somervuori, Outi - In: Journal of revenue and pricing management 18 (2019) 1, pp. 76-85
Persistent link: https://www.econbiz.de/10012056680
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Meta-analysis : integrating accumulated knowledge
Grewal, Dhruv; Puccinelli, Nancy; Monroe, Kent B. - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 9-30
Persistent link: https://www.econbiz.de/10011865096
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It's not all about money : the role of identity in perceived fairness of targeted promotions
Xia, Lan; Monroe, Kent B. - In: The journal of product & brand management 26 (2017) 3, pp. 327-339
Persistent link: https://www.econbiz.de/10011744776
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It's not all relative : the effects of mental and physical positioning of comparative prices on absolute versus relative discount assessment
Choi, Pilsik; Coulter, Keith S. - In: Journal of retailing 88 (2012) 4, pp. 512-527
Persistent link: https://www.econbiz.de/10009707153
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It's Not All Relative: The Effects of Mental and Physical Positioning of Comparative Prices on Absolute versus Relative Discount Assessment
Choi, Pilsik; Coulter, Keith S. - In: Journal of retailing 88 (2012) 4, pp. 512-527
Persistent link: https://www.econbiz.de/10010050230
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Commentary on: "an appraisal of behavioral price research (Part I)"
Coulter, Keith S. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 135-140
Persistent link: https://www.econbiz.de/10010187200
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Commentary on: "an appraisal of behavioral price research (Part I)"
Coulter, Keith S. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 135-140
Persistent link: https://www.econbiz.de/10010186085
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Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 155-159
Persistent link: https://www.econbiz.de/10010187189
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Some reflections on an appraisal of behavioral price research (part 1)
Cheng, Lillian L.; Monroe, Kent B. - In: AMS review : official publication of the Academy of … 3 (2013) 3, pp. 155-159
Persistent link: https://www.econbiz.de/10010186082
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A Method for determining product line prices with end-price constraints
Monroe, Kent B. - 1969
Persistent link: https://www.econbiz.de/10004846416