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21
The economic value of online reviews
Wu, Chunhua
;
Che, Hai
;
Chan, Tat
;
Lu, Xianghua
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 739-754
Persistent link: https://www.econbiz.de/10011372781
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22
Role of reference price on price and quantity : insights from business-to-business markets
Bruno, Hernan A.
;
Che, Hai
;
Dutta, Shantanu
- In:
Journal of marketing research : JMR
49
(
2012
)
5
,
pp. 640-654
Persistent link: https://www.econbiz.de/10009659302
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23
Role of reference price on price and quantity : insights from B2B markets
Bruno, Hernan A.
;
Che, Hai
;
Dutta, Shantanu
-
2012
Persistent link: https://www.econbiz.de/10009619059
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24
Consumer learning and evolution of consumer brand preferences
Che, Hai
;
Erdem, Tülin
;
Öncü, T. Sabri
- In:
Quantitative marketing and economics : QME
13
(
2015
)
3
,
pp. 173-202
Persistent link: https://www.econbiz.de/10011409852
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25
Exchange and refund of complementary products
Han, Yoonju
;
Chandukala, Sandeep R.
;
Che, Hai
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 113-125
Persistent link: https://www.econbiz.de/10011653753
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26
Consumer search and purchase : an empirical investigation of retargeting based on consumer online behaviors
Jiang, Zhenling
;
Chan, Tat
;
Che, Hai
;
Wang, Youwei
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 219-240
Persistent link: https://www.econbiz.de/10012504941
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27
Product line pricing
Chen, Yuxin
- In:
Handbook of pricing research in marketing
,
(pp. 216-231)
.
2009
Persistent link: https://www.econbiz.de/10003819730
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28
Estimating disaggregate models using aggregate data through augmentation of individual choice
Chen, Yuxin
;
Yang, Sha
- In:
Journal of marketing research : JMR
44
(
2007
)
4
,
pp. 613-621
Persistent link: https://www.econbiz.de/10003569727
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29
Limited memory, categorization, and competition
Chen, Yuxin
;
Iyer, Ganesh
;
Pazgal, Amit I.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 650-670
Persistent link: https://www.econbiz.de/10008652628
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30
A theory of combative advertising
Chen, Yuxin
;
Joshi, Yogesh V.
;
Raju, Jagmohan Singh
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003858464
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