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Critical success factors for B2B e-commerce use within the UK NHS pharmaceutical supply chain
Cullen, Andrea J.; Taylor, Margaret - In: International journal of operations & production … 29 (2009) 11, pp. 1156-1185
Persistent link: https://www.econbiz.de/10009523732
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Asymmetric responsiveness of physician prescription behavior to drug promotion of competitive brands within an established therapeutic drug class
Pedan, Alex; Wu, Hongsheng - In: Health marketing quarterly 28 (2011) 2, pp. 133-154
Persistent link: https://www.econbiz.de/10009241943
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Aus zwei mach eins?
Bertini, Marco; Tavassoli, Nader T. - In: Harvard-Business-Manager : das Wissen der Besten 37 (2015) 4, pp. 74-80
Persistent link: https://www.econbiz.de/10010512481
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Network dynamics in the UK pharmaceutical network : a network-as-practice perspective
Chakrabarti, Ronika; Ramos, Carla; Henneberg, Stephan - In: Industrial marketing management : the international … 42 (2013) 3, pp. 356-371
Persistent link: https://www.econbiz.de/10009766120
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Sales and strategic marketing practices in the pharmaceutical industry : doctors as customers and their decisions
Scott, Peter; McIntosh-Scott, Annette Elizabeth; … - In: Journal for international business and entrepreneurship … 7 (2013) 1, pp. 37-51
Persistent link: https://www.econbiz.de/10009727964
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Can one business unit have 2 revenue models?
Bertini, Marco; Tavassoli, Nader T. - In: Harvard business review : HBR 93 (2015) 3, pp. 121-125
Persistent link: https://www.econbiz.de/10010504002
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Gesundheitsorganisationen als Kunden von Pharma-Unternehmen : eine Betrachtung der konsumrelevanten Entscheidungskriterien
Hahm, Karsten - In: Facetten des Konsumenten- und Käuferverhaltens in …, (pp. 263-291). 2011
Persistent link: https://www.econbiz.de/10009237545
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Professional emotions and persuasion : tapping non-rational drivers in health-care market research
Kelly, Donna; Rupert, Edwin - In: Journal of medical marketing : device, diagnostic and … 9 (2009) 1, pp. 3-9
Persistent link: https://www.econbiz.de/10003843598
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Can One Business Unit Have Two Revenue Models?
Bertini, Marco - 2015
Peter Noll, a pharmaceutical company division chief, ponders the varying business models of two units that have just merged. Both have for years employed flexible, inventive strategies to good effect, but Noll is inclined to impose a single model on the combined entity. The two unit heads,...
Persistent link: https://www.econbiz.de/10013027842
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Direktverträge als Instrument des Business-to-Business-Marketings von forschenden Arzneimittelherstellern
Renze-Westendorf, Martin - In: Marktorientierte Problemlösungen im …, (pp. 199-220). 2010
Persistent link: https://www.econbiz.de/10008699772