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Identifying hidden needs : creating breakthrough products
Goffin, Keith; Lemke, Fred - 2010
Persistent link: https://www.econbiz.de/10008667698
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New products management
Crawford, C. Merle; Di Benedetto, C. Anthony - 2011 - 10. ed.
Persistent link: https://www.econbiz.de/10008824800
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Die Chance-Methode zur Erfolgsprognose neuer Produkte
Römer, Hanna - 2012
Persistent link: https://www.econbiz.de/10009559285
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The role of electronic word of mouth marketing in new product launch
Thomsen, Jennifer - 2012
Persistent link: https://www.econbiz.de/10009664309
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The first mile : a launch manual for getting great ideas into the market
Anthony, Scott D. - 2014
Persistent link: https://www.econbiz.de/10010364797
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The wide lens : a new strategy for innovation
Adner, Ron - 2012
Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success
Persistent link: https://www.econbiz.de/10009512901
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Creating innovative products and services : the FORTH innovation method
Van Wulfen, Gijs - 2011
Persistent link: https://www.econbiz.de/10008936517
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Developing and selling new products : a guidebook for manufacturers
Larson, Gustav Edward - 1949
Persistent link: https://www.econbiz.de/10002913247
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The influence of consumers on the development of new products
Lindhoff, H°akan; Ölander, Folke - 1973
Persistent link: https://www.econbiz.de/10002968629
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Winning at new products : accelerating the process from idea to launch
Cooper, Robert G. - 2001 - 3. ed
Persistent link: https://www.econbiz.de/10001575234