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Scientific marketing management
White, Percival - 1978 - Repr. ed
Persistent link: https://www.econbiz.de/10000683644
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Kooperatives Marketing-Controlling : Instrument einer marktorientierten Unternehmensführung
Zerres, Michael P. (ed.) - 1998 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000667485
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Dynamic management in marketing
Alexander, Ralph S.; Berg, Thomas L. - 1965 - 1. print
Persistent link: https://www.econbiz.de/10000608419
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The practical approach to marketing management
Morse, Stephen - 1967
Persistent link: https://www.econbiz.de/10000567605
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Marketing management and the behavioral environment
Bliss, Perry - 1970
Persistent link: https://www.econbiz.de/10000576328
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Marketing management : a systems perspective
Lazer, William - 1971
Persistent link: https://www.econbiz.de/10000576369
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Marktorientierte Unternehmensführung im Wandel : Retrospektive und Perspektiven des Marketing
Meffert, Heribert (ed.) - 1999
Persistent link: https://www.econbiz.de/10001401240
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Marktorientierter Unternehmenswandel : managementtheoretische Perspektiven der Marketingimplementierung
Oelsnitz, Dietrich von der - 1999
Persistent link: https://www.econbiz.de/10001374428
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Managing services marketing : text and readings
Bateson, John E. G.; Hoffman, K. Douglas - 1999 - 4. ed.
Persistent link: https://www.econbiz.de/10001354939