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Determinanten und Erfolgsfaktoren der Multi-Channel-Marketing-Strategie in Verlagen : eine theoretische und empirische Analyse
Lee de Ghersi, Soo-Hee - 2015
Persistent link: https://www.econbiz.de/10011326126
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Multi-channel management : an exploratory study of current practices
Wakolbinger, Lea M.; Stummer, Christian - In: International journal of services, economics and management 5 (2013) 1/2, pp. 112-124
Persistent link: https://www.econbiz.de/10009749430
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Multi-echelon supply chain network design in agile manufacturing
Pan, Feng; Nagi, Rakesh - In: Omega : the international journal of management science 41 (2013) 6, pp. 969-983
Persistent link: https://www.econbiz.de/10009734992
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Kundenbindung im Multichannel Retailing
Harter, Tarik - 2013
Persistent link: https://www.econbiz.de/10009699556
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Customer Value unterschiedlicher Mehrkanalkonfigurationen im Kaufzyklus
Sulser, Corsin - 2012
Persistent link: https://www.econbiz.de/10009709186
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Service encounter in multi-channel dirstibution context : virtual and face-to-face interactions and consumer satisfaction
Seck, Anne Marianne; Philippe, Jean - In: The service industries journal 33 (2013) 6, pp. 565-579
Persistent link: https://www.econbiz.de/10009758782
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The role of e-commerce in multi-channel marketing strategy
Brown, James R.; Dant, Rajiv P. - In: Handbook of strategic e-business management, (pp. 467-487). 2014
Persistent link: https://www.econbiz.de/10010234033
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Multi-Channel-Vertrieb : eine Erfolgsstrategie für privatwirtschaftliche Spin-outs
Otte, Nora - In: Fallstudien zur Gründung und Entwicklung …, (pp. 131-157). 2014
Persistent link: https://www.econbiz.de/10010241447
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Effects of multi-channel marketing on consumers' online search behavior : the power of multiple points of connection
Laroche, Michel; Kiani, Isar; Economakis, Nectarios; … - In: Journal of advertising research 53 (2013) 4, pp. 431-443
Persistent link: https://www.econbiz.de/10010245517
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Is multichannel integration in retailing a source of competitive advantage? : a consumer perspective
Andreini, Daniela; Pedeliento, Giuseppe - In: Handbook of research on retailer-consumer relationship …, (pp. 471-489). 2014
Persistent link: https://www.econbiz.de/10010380104