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Linking motivational regulation to brand passion in a moderated model of customer gender and age : an organismic integration theory perspective

Gilal, Faheem Gul; Zhang, Jian; Gilal, Rukhsana Gul; … - In: Review of managerial science : RMS 14 (2020) 1, pp. 87-113

Persistent link: https://www.econbiz.de/10012209199

Linking hedonic and utilitarian shopping values to consumer skepticism and green consumption : the roles of environmental involvement and locus of control

Cheng, Zhao-Hong; Chang, Chun-Tuan; Lee, Yu-Kang - In: Review of managerial science : RMS 14 (2020) 1, pp. 61-85

Persistent link: https://www.econbiz.de/10012209203

Impact of firm-created and user-generated social media marketing on customers' purchase intention in the fashionwear industry : evidence from Sri Lanka

Jayasuriya, Nisha - In: South Asian journal of marketing 5 (2024) 1, pp. 61-73

Purpose - This study aims to investigate the relative impact of firm-created (FC) and user-generated (UG) social media marketing communication on fashionwear customers' purchase intention (CPI) in Sri Lanka. The primary objective is to identify the influence of social media marketing on the...

Persistent link: https://www.econbiz.de/10015049736

Special issue: New contributions to retail payments : conference at Norges Bank (Central Bank of Norway) 14–15 November

New Contributions to Retail Payments: Conference at … - In: Journal of banking & finance 34 (2010) 8, pp. 1729-1826

Persistent link: https://www.econbiz.de/10008664192

Consumer perceived green brand innovativeness and green word-of-mouth intention : the moderating role of green knowledge

Lin, Jialing; Li, Mengyao - In: Total quality management & business excellence 35 (2024) 7/8, pp. 814-834

Persistent link: https://www.econbiz.de/10014549062

Examining some dynamics related to YouTube ad clutter in a high-clutter context

Senarathna, Tharindu; Wijetunga, Dinuka - In: South Asian journal of marketing 5 (2024) 1, pp. 1-14

Purpose This study aimed to test some dynamics related to YouTube advertising clutter and viewers' attitudes towards YouTube channels operated by traditional television (TV) companies (These YouTube channels tend to have a greater ad clutter since their videos have embedded ads of programme...

Persistent link: https://www.econbiz.de/10015049546

"We do it but they don't" unveiling the impact of differentiation-oriented content on purchase intentions through mediation of SM engagement and moderation of social media skills

Iqbal Khan, Shahid; Rehman, Sumaira; Kashif, Uzma - In: South Asian journal of marketing 5 (2024) 1, pp. 47-60

Purpose - This research aimed to investigate the mediating role of social media engagement in the relationship between differentiation-oriented content and purchase intentions. Additionally, this research studies the moderating impact of entrepreneurial social media skills in the relationship...

Persistent link: https://www.econbiz.de/10015049693

Analyzing the capabilities of the HB logit model for choice-based conjoint analysis : a simulation study

Hein, Maren; Kurz, Peter; Steiner, Winfried J. - In: Journal of business economics : JBE 90 (2020) 1, pp. 1-36

Persistent link: https://www.econbiz.de/10012207109

Does ethical judgment determine the decision to become a cyborg?

Pelegrín-Borondo, Jorge; Arias-Oliva, Mario; Murata, … - In: Journal of business ethics : JBE 161 (2020) 1, pp. 5-17

Persistent link: https://www.econbiz.de/10012207373

Special section: Utterly fresh perspectives on consumer research and advertising

Warlop, Luk (contributor) - La Londe Conference in Marketing Communications and … - In: Journal of business research : JBR 67 (2014) 7, pp. 1519-1572

Persistent link: https://www.econbiz.de/10010379289