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0. INTRODUCTION CHAPTER -- PART I: SUSTAINABLE TOURISM & FASHION -- CASE 1. Corporate Social Marketing, Drunken Tourism, and Sustainability: The Case of Meliá Hotels International in Magaluf, Spain -- CASE 2. Green is in Fashion: Eco-Design and Circular Economy Strategies in the Fashion...
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Is Customer Perceived Value Impact on Bank Products Loyalty in Bangladesh? Investigate the Intervening Role of Satisfaction -- Corporate Entrepreneurship and Organizational Success: Strategic Flexibility as a Mediator in the Jordanian Pharmaceutical Industry -- Bridging Maqasid Al-Shariah and...
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Chapter 1. Introduction -- 1. A brief guide to artificial intelligence -- 2. Key artificial intelligence technologies along the customer journey -- 2.1. AI-powered self-service technologies -- 2.2. Chatbots -- 2.3. Voice assistants -- 2.4. Service robots -- 2.5. Augmented reality -- 2.6. Virtual...
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