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Insights into the effectiveness of advertising during the recession caused by COVID-19
Youn, Kibum - In: Journal of promotion management : innovations in … 30 (2024) 6, pp. 959-985
Persistent link: https://www.econbiz.de/10015049477
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Are gamification and consumer happiness the links between gourmet food packaging design and mobile points of sales?
Moutzala, Ioanna; Spais, George S. - In: Journal of promotion management : innovations in … 30 (2024) 6, pp. 986-1028
Persistent link: https://www.econbiz.de/10015049479
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Organization sustainability communication by fashion brands : a qualitative analysis of messaging and engagement on Facebook and Instagram
Pookulangara, Sanjukta; Shephard, Arlesa; Muralidharan, … - In: Journal of promotion management : innovations in … 30 (2024) 6, pp. 1029-1055
Persistent link: https://www.econbiz.de/10015049480
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How can hotels co-create value through the localized mini bar in the room : discrete choice modeling approach with CSR strategies with local products
Kim, Sung In; Gim, Jaehee; Kim, Heewon; Park, Soona - In: Journal of travel and tourism marketing 41 (2024) 7, pp. 973-987
Persistent link: https://www.econbiz.de/10015049486
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Income, saving and the theory of consumer behavior
Duesenberry, James Stemble - 1949
Persistent link: https://www.econbiz.de/10000608625
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Income, saving and the theory of consumer behavior
Duesenberry, James S. - 1952 - 2. printing
Persistent link: https://www.econbiz.de/10001441629
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AI-personalization paradox : navigating consumer behavior in a filter bubble era
Jindal, Priyanshi; Gouri, Harshit - In: AI impacts in digital consumer behavior, (pp. 82-111). 2024
Persistent link: https://www.econbiz.de/10014636156
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From intent to inertia : experimental evidence from the retail electricity market
Gravert, Christina - 2024
explain switching behavior, but personality traits such as risk aversion, trust, and a tendency to avoid procrastination …
Persistent link: https://www.econbiz.de/10014550939
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Does central bank credibility from professional forecasters and consumers affect the interest rate and its expectations?
Mendonça, Helder Ferreira de; Lima, Cristiane Nascimento de - In: Journal of economic studies 51 (2024) 4, pp. 895-918
Persistent link: https://www.econbiz.de/10015048216
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Consumer behaviour and social entrepreneurship : the case of South Korea
Lee, Chong Kyoon; Mousa, Fariss-Terry; Lee, Jinyoung; … - In: Journal of social entrepreneurship 15 (2024) 2, pp. 585-604
Persistent link: https://www.econbiz.de/10015048248