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Ein koaktiver Unterstützungsansatz für Prozesse sozialer Wirklichkeitskonstruktion in Produktentstehungsprozessen

Holzweißig, Kai - 2011

Aufgrund eines sich laufend verändernden Marktumfeldes, ist ein effektives Management von Produktentstehungsprozessen ein entscheidender Erfolgsfaktor für Hersteller komplexer Produkte. Dabei stellt das Fehlen eines gemeinsamen Verständnisses und kollektiver Handlungen der beteiligten...

Persistent link: https://www.econbiz.de/10009572644

Get it? : got it. good! ; enhancing new product acceptance by facilitating resolution of extreme incongruity

Jhang, Ji Hoon; Grant, Susan Jung; Campbell, Margaret C. - In: Journal of marketing research : JMR 49 (2012) 2, pp. 247-259

Persistent link: https://www.econbiz.de/10009524181

Perceiving innovations : the role of processing fluency

Erz, Antonia - 2011

Persistent link: https://www.econbiz.de/10009428309

Extending constructivist perspectives on opportunity production through an incorporation of effectual logics

Metzger, Matthew L.; King, Jesse S. - In: Entrepreneurship research journal : ERJ 5 (2015) 4, pp. 323-345

Persistent link: https://www.econbiz.de/10011342659

Emotional connections to books and technological innovations : an e-book perspective

Ratten, Vanessa - In: International journal of technology marketing : IJTMkt 6 (2011) 3, pp. 272-286

Persistent link: https://www.econbiz.de/10009412238

Effects of team cognition and constraint on new product ideation

Hirunyawipada, Tanawat; Paswan, Audhesh K. - In: Journal of business research : JBR 66 (2013) 11, pp. 2332-2337

Persistent link: https://www.econbiz.de/10009788990

Metaphors and creativity : direct, moderating, and mediating effects

Marin, Alex; Reimann, Martin; Castaño, Raquel - In: Journal of consumer psychology : JCP : the official … 24 (2014) 2, pp. 290-297

Persistent link: https://www.econbiz.de/10010366225

Perspective : linking design thinking with innovation outcomes through cognitive bias reduction

Liedtka, Jeanne - In: The journal of product innovation management : an … 32 (2015) 6, pp. 925-938

Persistent link: https://www.econbiz.de/10011441520

Fostering innovation through leadership and effects of cognitive and social processes on product evaluation

Peter, Tanja - 2014

Persistent link: https://www.econbiz.de/10010477774

The impact of team cognitive styles on performance of radical and incremental NPD projects

Visser, Matthias de; Faems, Dries; Visscher, Klaasjan; … - In: The journal of product innovation management : an … 31 (2014) 6, pp. 1167-1180

Persistent link: https://www.econbiz.de/10010459832