Sousa, Rui; Yeung, Andy C.L.; Cheng, T.C.E. - In: International Journal of Operations & Production Management 28 (2008) 7, pp. 592-614
Purpose – This study aims to empirically examine whether heterogeneity in personal customer profiles translates to heterogeneity in the valued operational e‐service design attributes. It focuses on a key operational e‐service design attribute – service quality – by investigating...